CartridgeWale Goes Red, Blue & Green
Online, May 22, 2011 (Newswire.com) - New Delhi, India, 22nd May 2011. CartridgeWale which recently was in news for receiving the "Best Startup Award" has announced its rebranding & a new logo. The new logo was unveiled by Pramod Chaturvedi, Corporate Savings Partner & MD of CartridgeWale Refilling Solutions.
Commenting on reason behind the change, Pramod Chaturvedi said that CartridgeWale has been growing rapidly and we felt that it is the right time to undergo a rebranding and embrace a new identity.
Explaining the new identity, he said that the new identity completely underlines what we stand for and therefore, we have chosen a combination of Red, Blue & Green in our new identity. "Whilst Red represents Vitality & Passion which we intend to bring in the Indian Cartridge Refilling & Remanufacturing industry by consistently bringing International technology, Green stands for the very purpose this industry serves i.e. Saving Nature. Blue on the other hand reflects the Sincerity, which we are committed to, for helping our corporate clients Save without any Quality compromise" said Chaturvedi. Besides, they are the primary colors from which all other colors are derived.
When asked on what is expected in the coming months, he said that the company is working overtime on some key initiatives which will take the cartridge refilling & remanufacturing industry in India by storm, while he didn't get into details, we know something indeed is in the pipe coming from a company that has always taken a different approach in a market dominated by local refillers.
About CartridgeWale: CartridgeWale is an ISO 9001:2008 & ISO 14001:2008 (UKAS) certified Printer Cartridge Refilling chain in India. Winner of Best Startup award at recently concluded ReIndia Awards, CartridgeWale has pioneered the launch of International Quality Refilling & Remanufacturing of Laser & Inkjet Printer Cartridges in India powered by exclusive global alliances. CartridgeWale is an attempt to help corporates add upto 2.5% of their top-line straight to the bottom-line as Printing as a cost center can eat up as much as 5% of a business' topline*. (*Photizo Group, USA)