Carroll/White Launches Harbor Club On Lake Oconee
Online, September 21, 2010 (Newswire.com) - In a real estate landscape cluttered with failing residential communities and developers swimming in debt, Atlanta's Carroll/White, Inc. has signed on as the marketing agency of record for Harbor Club, a lake, golf and country club neighborhood on Lake Oconee, near Greensboro, Georgia.
At a time when most advertising and marketing firms are turning away from the volatility of the real estate category, Carroll/White continues to concept unusually compelling marketing messages, designed to resonate with prospective home buyers. "There are more home buyers than we are lead to believe", says agency president, Brent Carroll. "It's a matter of identifying them and crafting messages that are meaningful, urgent and value- driven."
In the case of Harbor Club, it was not difficult to determine the story line. The Developer is completely debt-free and is providing easy, no-red-tape financing on a limited number of home sites and for a limited time. Translation: no hassles with bank financing, peace of mind about the developer's solvency and a beautiful home site for now or later.
The neighborhood is located near The University of Georgia, home of the nationally ranked Georgia Bulldog football dynasty. So, who better than ex-Georgia star, NFL Hall-of-Famer and Super Bowl Champ, Kevin Butler to carry the "debt-free developer" message forward.
According to Carroll, Butler is widely recognized throughout the state and entire Southeast as person of principal, integrity and honesty. It doesn't hurt that he has owned Harbor Club property for the past 20 years, either.
"Kevin will be the Harbor Club spokesperson on radio and will appear in print advertising, social media initiatives such as Facebook and YouTube and appear on the Harbor Club web site", says Carroll. His message: reduced home site prices, Harbor club financing and a debt-free developer.
The first radio commercial aired September 11 during the Georgia Football post-game show. Carroll says response is good and expected to get even better with frequency. He says it really is a chance of a life time to own property at on e of the country's most prestigious lake communities.