Carlos O'Kelly's Mexican Cafe Chooses Ambiance Radio as Exclusive Music Provider
Online, January 12, 2012 (Newswire.com) - Carlos O'Kelly's Mexican Cafe is now using Ambiance Radio, a leading provider of music for hospitality companies, in all their restaurant locations - moving background music to the forefront in cultivating the ultimate customer experience.
Ambiance Radio is the only music service that applies the Science of MusicTM to consistently provide THE RIGHT MUSIC to each location, resulting in an enhanced experience for guests and staff and, often, improving top line results. Ambiance Radio deploys The AmbiatorTM, a proprietary software and technology system to consistently deliver individually tailored music feeds customized for each site's specific demographics, psychographics and business objectives, hour-by-hour, day-by-day.
Carlos O'Kelly's, a 30-year-old, family-owned, Mexican food concept with 41 locations in nine states, is looking at music as one of the ways to improve the restaurants. When Ryan Bond was hired earlier this year as Director of Brand Experience, the first thing he noticed right off the bat was music.
"Mariachi music, every hour of every day. I have nothing against it, but it got old really quick," said Bond. "I knew that if I noticed it right away, I could only imagine how it was affecting customers and employees on a daily basis. We needed a change."
Enter Bradley Newberger, founder of Ambiance Radio. The 25-year-old Cornell grad, who studied hospitality management, founded the company after realizing that background music was typically an afterthought to hotel and restaurant managers. Instead of using standardized business music channels or playlists created by or for a manager, Ambiance was designed to remove limitations and personal preference by applying science to music selection.
"Music is something that can immediately transform the room," says Newberger. Changing the music in a restaurant instantly gives it a facelift. A lot of restaurants right now are looking to rebrand their concepts, and music is one of the least expensive ways to make a huge impact."
Upon discovering Ambiance Radio and using the risk-free, 30-day trial, Bond knew he had found the right music for Carlos O'Kelly's.
"I anticipated receiving credit for finally having relevant music in our restaurants," says Bond. "What I did not anticipate was the overwhelming enjoyment by our staff. We've seen immediate improvement in employee morale and energy, which directly correlates with an enhanced customer experience and running a better business. It's been fantastic."
Henceforth, the partnership between Ambiance Radio and Carlos O'Kelly's Mexican Cafe includes all new restaurants as well. In addition to increased employee and customer satisfaction, Ambiance can help in one area that interested business owners really like - top line results.
"Some of our subscribers have seen top-line revenue boosts of up to 20% in some hours after they switched to Ambiance Radio," says Newberger. "We are excited to be partnering with Carlos O'Kelly's to maximize the benefits that can be derived from playing THE RIGHT MUSIC in their restaurants, every hour, every day, everywhere."
About Ambiance Radio
Founded in 2010 by a young entrepreneur from within the hospitality industry, Ambiance Radio is the only background music service geared toward the hospitality industry. Ambiance Radio uses The AmbiatorTM, a proprietary software and technology system which creates individually tailored music feeds customized for each venue hour-by-hour to increase guest satisfaction and influence top-line results. The feeds apply the Science of MusicTM, which shows that THE RIGHT MUSIC can increase sales and enhance the customer experience. For more information, visit www.ambianceradio.com.
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