Capital, Inc. Expands Into New Market, Hiring Associates
Hartford, CT, October 30, 2015 (Newswire.com) - The leadership team at Capital, Inc. is enthusiastically announcing the expansion of the firm. “There has been a greater demand for the exclusive on-site promotions we provide,” explained Chris, the director of operations. “Demand has been so great, in fact, that we needed to open up a new base of operations to meet the requests.”
There are several campaigns already waiting in the wings for the expansion team, so everyone will be busy just as soon as the new headquarters is up and running. The new arena in which Capital, Inc. is developing is full of different demographics along with a greater variety of venues. “It’s a great opportunity for everyone, and we’re just getting started,” Chris stated.
"It's a great opportunity for everyone, and we're just getting started,"
Chris , Director of Operations
How Capital, Inc.’s Director Plans to Utilize the Millennial Workforce
A new office requires new personnel, and Chris is hoping to work with millennials as much as possible. “Millennials have a bad reputation in some professional circles for being difficult to motivate, but that’s not been my experience,” the director shared. “I think they just have different perspectives from growing up with 24-hour digital access.”
For example, Chris shared that millennials cherish their individualism. This does not mean they are incapable of functioning as a team, but rather that they expect to be treated uniquely. Some companies see this as negative, but the Capital, Inc. team recognizes the strength in this mindset. “Treating customers as individuals is one of the highlights of our approach. Who better to understand the importance of this than millennials?” Chris declared.
Along with a need to be recognized for their distinctive contributions, millennials seek work opportunities that encourage continual learning and training opportunities. This is a generation that loves information and instinctively gravitates toward growth. Rather than perceiving these qualities as demanding, Chris recognizes the value in a workforce that is better every day than it was yesterday. It keeps the approach fresh, guaranteeing that team members will intrigue consumers and continue to impress the brands Capital, Inc. represents.
“What I think it all comes down to is how willing a company’s leadership is to embrace the modern world of business,” Chris concluded. “If you’re an old-fashioned business thinker with a preference for an autocratic, top-down management style, you’re going to have a problem with the millennial workforce. However, if you value agility and collaboration, working with millennials is the way to go.”
About Capital, Inc.
Capital, Inc. is a results-driven, privately-owned interactive marketing firm. They are well recognized in the Hartford, Connecticut region for effective product launches that swiftly connect brands with their preferred consumer bases. Their exciting promotions feature rewards and vouchers that delight audiences. This ensures exceptional consumer engagement and unparalleled market growth. Their reputation for delivering outstanding outcomes has allowed them to expand operations. As such, they are forging inroads in key markets and forming new business partnerships. Each Capital, Inc. team member shares the firm’s core values, which helps them stand apart from the competition. For this reason, they lead in promoting products and delivering great results.
