Can You Really Protect a $1,000 iPhone With a $20 Case?

UB Pro Shatters the Competition in CNET's Most Daring Drop Test to Date

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SUPCASE, the leading manufacturer of protective yet affordable cases for smartphones and tablets, is proud to announce that the Unicorn Beetle Pro (UB Pro) took first place in CNET’s “Best Case Scenario” drop test at this year’s Consumer Electronics Show (CES) in Las Vegas, Nevada.

Like most modern devices, smartphones are comprised of many delicate components that can easily become damaged or broken after the slightest drop. Although some major name brands claim their devices get stronger and sturdier year after year, the truth is today’s phones are some of the most vulnerable ever. In fact, in a previous CNET drop test the $999 iPhone X cracked on the first drop and was later deemed by SquareTrade as the “most breakable” iPhone yet. This is due in part to the shift from aluminum to glass construction to accommodate wireless charging, but the result is a very expensive accident waiting to happen.

Enter CNET’s “Best Case Scenario,” where a dozen case makers participated in a live drop test at CES to find out which could survive the highest drop and truly protect our most precious possession. The test consisted of four nail-biting, gut-wrenching, edge-of-your-seat rounds where a gorgeous new iPhone X was dropped from 10, 12, 16, then 20 feet in the air onto a solid block of concrete. Each round saw cracked screens, discolored pixels, nasty scratches and scuffs, and each round the UB Pro's iPhone X remained unscathed and fully functional.

Our phones are already expensive enough, and the reality is your case doesn't have to be. A lot of times what you're paying for is the brand name and not necessarily a guarantee of protection.

Jason Li

Founder & CEO

By the fourth and final round, only three cases survived the mayhem: Pelican’s Shield case, Zizo’s Bolt case and the SUPCASE UB Pro in a three-way tie for first place. However, the UB Pro boasted the lowest price point at just $19.95, compared to the Zizo Bolt’s $34.95 and Pelican Shield’s $59.99. Overall, the Unicorn Beetle Pro vastly outperformed cases that were much more expensive at an average $42 — more than twice as much as the UB Pro.

“Our mission has always been to create cases that not only can you trust to protect your phone, but are actually affordable," affirmed SUPCASE founder and CEO Jason Li, who offered his own iPhone X for the infamous drop test. "Our phones are already expensive enough, and the reality is your case doesn't have to be. A lot of times what you're paying for is the brand name and not necessarily a guarantee of protection."

For the full story on CNET's “Best Case Scenario” drop test, visit www.cnet.com/news/best-toughest-cases-apple-iphone-x-samsung-galaxy-s8/.

About SUPCASE 

SUPCASE began as a journey to deliver truly protective cases at an affordable price — a "Super Case" if you will. Offering premium durability and adaptability, SUPCASE utilizes advanced design and precision techniques, with defined edges, detailed trim, dual-accent colors and more. With designs constantly evolving to feature new upgrades and cutting-edge improvements, each case is not only unique but easy to install, pack and carry. Whether you live an active lifestyle or are in the habit of taking your device where no devices dare to go, SUPCASE gives you peace of mind knowing your smartphone or tablet is safe and secure without breaking the bank. SUPCASE is a trademark of Brillotech, Inc., a sister company of i-Blason LLC which is also known for safe and stylish mobile accessories. For more information, visit www.SUPCASE.com.

About Unicorn Beetle Pro

The Unicorn Beetle Pro line features SUPCASE’s most highly rated, protective smartphone and tablet cases yet. Forged from a full-body, thermoplastic-polyurethane and polycarbonate blend, UB Pro is designed from the ground up to absorb falls without compromising function or security. With a built-in screen protector, rotating belt clip holster and ergonomic side grips, these durable yet lightweight cases give you easy access to all your device’s functions and features while keeping ports safe from dust and debris.

Contact:

Meggie Powell, Digital Marketing Manager
​marketing@i-Blason.com
(470) 239-4338

Source: SUPCASE Inc.


Categories: Electronics, Mobile and Smart Phones, Tablet Computing, Awards

Tags: Cell Phone Cases, CES 2018, CNET, CNET CES, Consumer Electronics Show, Drop Test, iPhone, Mobile Accessories, Phone Cases, Samsung, Smartphones, SUPCASE


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About SUPCASE, LLC

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SUPCASE, short for 'Super Case', strives to provide the ultimate in mobile device protection. Our signature UB Series includes the rugged UB Pro, minimalistic UB Style, and fortified UB Clear.

Meggie Powell
Meggie Powell
SUPCASE, LLC

(678) 815-6637
SUPCASE, LLC
1880 McFarland Pkwy (#180)
Alpharetta,, GA 30022
United States