California Based Urban Beauty Network to Launch Spring 2016

Women of color have a new tool for ultimate decisions in beauty and wellness

Women and beauty are inseparable concepts. Women of color and beauty take the concept a step further. From infinite skin tones to hair that ranges from straight to tightly coiled, their myriad of beauty needs are the center of much discussion everywhere from magazines and online forums to beauty salons and spa lobbies. Entrepreneur and beauty professional Rita Owens knows these challenges all too well. As a former corporate professional, her travels took her to destinations around the country where her favorite stylists, estheticians, makeup artists and nail techs were well out of reach. Frustrated by the thought of blindly choosing another beauty professional, Owens decided to couple her two loves of technology and beauty to launch Urban Beauty Network- the ultimate beauty solution.

An online and mobile concierge service, offers a consumer facing solution for women of color who are no longer satisfied with bad referrals, overbooked stylists and non-vetted beauty professionals. A combination of sites like StyleSeat and Glamsquad with a distinct focus on women of color, the portal allows users to filter and search beauty professionals in their area and book appointments for services online. This on-demand feature opens the floodgates of beauty for women of color whether booking an appointment in salon or requesting an on-site home or office visit. Its blog site offers an editorial look into new and exciting beauty products and the professionals who use them. For beauty professionals, offers a one stop online marketing space where, after a thorough vetting process, they can position themselves among other elite beauty professionals around the country opening them up to a larger customer base.  The enhanced platform allows users to seamlessly utilize its service on smart phones and mobile devises.

“Because we believe that beauty and wellness services transform the lives of women, Urban Beauty Network promises a one of a kind experience that will help consumers to fulfil their most pressing beauty needs. When we look good, we feel good. When we feel good, we thrive. It is the goal of Urban Beauty Network to see women of color and the beauty businesses that serve them thrive in their communities and beyond. “notes Rita Owens, founder of Urban Beauty Network.

Urban Beauty Network is currently accepting consumer “GLAMbassadors” to contribute to the growing blog as well as beauty and wellness professionals to add to their growing family of vetted professionals.


About Urban Beauty Network

Urban Beauty Network is an exclusive online beauty concierge for women of color that connects them to the best professionals specializing in the beauty and wellness services they need, wherever they are. Founded in 2013 as part of Urban Beauty INC, Urban Beauty Network enables users to easily book appointments with vetted beauty professionals and discover new products and services via web and mobile platforms. It also aims to empower professionals to grow and retain their customers, while helping them manage daily operations. For more information, go to, follow on Twitter and Instagram at @UrbanBeautyINC or like on Facebook:

 About Rita Owens

Rita Owens, CEO of Urban Beauty INC, is both a trained beauty professional and advertising executive with more than 10 years of experience in software and digital technology. Prior to creating Urban Beauty Network in 2013, she served as an advertising consultant for Cox Media and was also a client retention manager for Reply! Inc., a leading online marketing platform. Owens holds a bachelor’s degree in Communication with a minor in Spanish from Saint Mary’s College of California. She has studied at the Instituto Universitario Internacional, S.C. in Cuernavaca, Mexico and received training in cosmetology at the Paul Mitchell Institute and Dermalogica Academy in Sacramento, CA. Owens lives in Livermore, CA with her husband and two children.