BW Health Group Introduces Kander™ Patient Feedback System

New offering surveys patients; reporting of responses to HCPs drives quicker adoption of promoted therapies

Introducing Kander

BW Health Group, a multi-award-winning full-service healthcare agency, has launched the KanderPatient Feedback System, a comprehensive solution to drive HCP confidence in therapies by providing a systematic vehicle for patient communication about their experience. This is of paramount importance when patients drive HCP prescribing decisions and HCPs write with the awareness that satisfaction with a practice is often driven by the therapeutic solutions prescribed.1,2

Typically, a patient will only provide initial feedback on a therapy if they have either a lack of efficacy or an adverse event. Otherwise, the patient may discuss their experience in a subsequent office visit. Unfortunately, follow-up visits are becoming both less frequent and shorter in duration,3 with this trend being exacerbated by both the pandemic and the proliferation of telehealth. These dynamics can significantly slow prescription volume as HCPs take time to observe patient experiences before expanding use of a therapy.

The Kander Patient Feedback System surveys patients on any aspect of their experience with a therapy or brand and delivers reports of their individual responses to their HCP. Experience can include almost any aspect of a therapy, from overall satisfaction to administration device or dosage form. These responses are presented in an easy-to-scan form and are delivered quickly, allowing HCPs to see their patients' experiences with a brand and expand their use of the therapy to other patients.

Kander is a secure, turnkey solution designed with full regulatory compliance in mind. It integrates with multiple channels for patient enrollment and engagement, including patient savings programs, CRMs, and compliance programs. Reporting is provided to HCPs via multiple channels; comprehensive support to leverage the program via a field sales force is also available. Full reporting and tracking provides the ability to monitor program performance including return on promotional investment and the aggregate data from a program may be useful for future promotion and scientific publication.

Based on past experience with similar programs, Benchworks looks forward to significant uptake by a broad range of brands and therapies looking to expand prescribing by communicating patient experience to HCPs, including those in the dermatology, respiratory, pain, ADHD, and rare disease therapeutic areas.

For more information on the Kander Patient Feedback System, please email integrate@benchworks.com

About BW Health Group

A continuously evolving enterprise for over 25 years, BW Health Group is a hybrid model of consultancy and a brand-building creative agency. Powered by a diverse mix of agency and industry talent, BW Health Group blends brand and business strategies to deliver flexible, scalable solutions that answer and anticipate the challenges of a complicated life sciences marketplace. For additional information, please visit benchworks.com or call 800-536-4670.

References:

  1. Davari M, Khorasani E, MollaTigabu B. Factors influencing prescribing decisions of physicians: a review. Ethiop J Sci. 2018;28(6):795-804.
  2. Heath S. How Does Medication Prescribing Impact Patient Satisfaction Levels? October 4, 2018. Accessed October 6, 2021. https://patientengagementhit.com/news/how-does-medication-prescribing-impact-patient-satisfaction-levels
  3. Rao A, Shi Z, Ray KN, Mehrotra A, Ganguli I. National trends in primary care visit use and practice capabilities, 2008-2015. Ann Fam Med. 2019;17(6):538-544.

Source: BW Health Group

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Categories: Pharmaceuticals and Biotech

Tags: HCP, pharmaceuticals, promotion


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