Bulova Technologies Group, Inc., Announces Collaboration With Multiview, Providing Behavioral and Targeted Marketing Services
Clearwater, FL, July 8, 2015 (Newswire.com) - Bulova Technologies Group, Inc. (OTC: BTGI) today announced that its Bulova Technologies Compliance & Security LLC (BTC&S) division now has a collaboration with Multiview, Inc (www.Multiview.com) to provide Behavioral and Targeted Marketing services to enrich the online advertising of its Enterprise Content Management Library software services. These marketing techniques are elements of the next generation of on line marketing.This marketing campaign was kicked-off on 29 June 2015 and will continue to be updated and enhanced over the next six months.
In summary, the Multiview, Inc. services are best summarized as: 1) Identifying buyers based on their buying behavior; 2) Creating targeted banner messages for each phase of the marketing campaign; 3) Deliveringmarketing, banner messages to buyers who search for BTC&S products or its competitor’s products; 4) Delivering BTC&S marketing, bannermessages to buyers who visit its website or websites of its competitor’s; and5) Providing daily lead reports to BTC&S to optimize the list of potential buyers and convert buyers to its products.
This Marketing approach is intended to focus BTC&S’ efforts on those buyers with a keen interest in utilizing its Enterprise Content Management Library software system.
Stephen L Gurba, President and Chief Executive Officer of BTGI, stated: “On behalf of BTGI, we are pleased to add the services of Multiview, Inc. to the Bulova Technologies Compliance & Security team, further enhancing the ability of the company to introduce its exciting new products to the industry.”
About Bulova Technologies Group, Inc.
Bulova Technologies Group, Inc., Bulova Technologies Compliance & Security LLC, Bulova Technologies Health Care Products LLC, Bulova Technologies Europe LLC and Bulova Technologies Machinery LLC’s headquarters are located in Clearwater, Florida.
Please visit our website at www.bulovatechgroup.com for more information.
Statements about the Company’s future expectations and all other statements in this press release other than historical facts, are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management.
