Brother Sees Revenues from India Growing at About 30 Percent

Online, September 17, 2013 (Newswire.com) - Japanese printing solutions provider Brother Industries expects its revenues from the Indian market to grow at about 30 per cent as it launches new products and expands its distribution network in the country.

The company, which manufactures printers and industrial sewing machines, is present in India as Brother International India.

"India is our fastest growing market. Currently, its contribution to our global revenues is in single digit but we expect this to change soon. We can't disclose our India numbers, but we expect sales to grow 30 per cent this year," Brother Industries General Manager (Emerging Countries Group) Atsushi Iwamoto told reporters here today.

After the economic slowdown, the USD 5 billion group is focussed on markets like India, Brazil, Russia and Vietnam for growth.

On a global level, Brother is confident of clocking USD 5.7 billion in revenues for FY2014. It follows April-March fiscal. Further, it expects to reach the USD 7.5 billion milestone by 2015.

"Earlier the focus was on developed markets like the US and Europe. But we are now taregtting the emerging markets and are in the process of introducing products designed for these markets," he said.

In India, Brother International India is focussed on the small and medium enterprises (SMEs) and Small Office/Home Office (SOHO) users.

It launched three new mono laser products today and said it aims to capture over 15 per cent of the mono laser category in the country by 2015.

"The mono laser printer market in India is about 1.7 million units and we have about four per cent share. We have to increase this to 15 per cent by 2015 and 25 per cent by 2017. We are launching new products keeping in mind the needs of the SME and SOHO users," Brother International India MD Yoshiji Matsui said.

Brother is in process of expanding its distribution network and service points in the Indian market to reach more customers, he added.

The new range comprises one single function laser printer priced at about Rs 5,000 and two multifunction printers priced at Rs 9,090 and Rs 13,100.