Brother International Launches Printers for Indore
Targeting the SOHO and SMB market of Indore, Brother International India, one of the players in the Printers, Multi-functions and Label Printers, Fax machines.
Online, October 17, 2013 (Newswire.com) - Targeting the SOHO and SMB market of Indore, Brother International India, one of the players in the Printers, Multi-functions and Label Printers, Fax machines space has launched new portfolio of Mono Laser Printer and Multifunction Centres.
Laser Printer - HL-1111, Laser Multifunction - Print/Scan/Copy - DCP-1511and Laser Multifunction - Print/Scan/Copy/Fax - MFC-1811 comes with one year warranty. Launching the series of printers, Alok Nigam, General Manager, Sales, Service and Marketing, Brother International India, says, "Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience."
"Brother has completely revamped its channel strategies in the country and our growth is now 100% through our channel partners. We continue to strengthen our relations with our resellers and partners and these meets reiterates our increased focus on the same. M.P is an important market for us and contributes a significant share of our volume. We will continue to engage with our valued partners and have robust engagement plan in place," he adds.
The company also ensures that the partners are well trained and are equipped with collaterals to enable them to sell Brother Products and services, as per customer's requirements.
Atsushi Iwamoto, General Manager, Brother Industries, said, "It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our 'Customer First' approach, we aim to deliver superior value by providing high-quality and feature-rich products to make a meaningful difference in our customer's lives and set industry benchmark. Additionally, with the launch of these new products, we reiterate our focus to the Indian market and ensure we continue to accelerate growth in the region."