Brother International Expanding Its Reach Far and Wide in India
In a move to further expand Brother's penetration in the Indian market and establish deeper connect with the Indian consumers.
Online, October 8, 2013 (Newswire.com) - In a move to further expand Brother's penetration in the Indian market and establish deeper connect with the Indian consumers, Brother International has announced addition of three new Mono Laser products to its existing wide portfolio of Mono Laser, Colour and Inkjet multifunction centres and printers.
These new models are Global Strategic models which are specifically targeted at emerging countries. Considering the East India region, with this initiative, Brother aims to achieve 15% market share by 2015. Also with this launch, the company aims to achieve over 15% market share in the Mono Laser category by 2015 in India. Brother will continue to invest in the East region, as per the requirement.
Building on the company's 100-year history of innovation and technological expertise, this new range of 2 MFCs (Multifunction Centres) and 1 Single Function Laser printer boasts of being highly reliable, affordable and efficient for home, SOHO and enterprise. The product line-up includes HL-1111, a single function laser printer, while the DCP-1511 and MFC-1811 are the MFCs. These products bring new technical innovations that help customers experience hassle- free printing through efficient paper handling capabilities at affordable cost.
Atsushi Iwamoto, General Manager, Brother Industries, said, "It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our 'Customer First' approach, we aim to deliver superior value by providing high-quality and feature-rich products to make a meaningful difference in our customer's lives and set industry benchmark. Additionally, with the launch of these new products, we reiterate our focus to the Indian market and ensure we continue to accelerate growth in the region."
All three models have a common set of consumables at very affordable prices.