Bright Knight are Employing Staff Specifically for Social Media Sites
Sudborough, United Kingdom, November 20, 2014 (Newswire.com) - Online marketing is emerging as the new and ever increasing way to reach customers all over the world. Because of constantly evolving digital technology which has increased the use of the internet throughout the world, companies are moving more and more towards web stores and the use of social media sites. This chance to reach customers in every corner of the world has been grabbed by many companies. Bright Knight Gel Pens are among the companies taking these steps.
Another important use of social media marketing is that companies can establish they customers’ preferences from their reviews and feedback. The age bracket one wants to aim at is also an important factor. Reports show that Twitter has had a huge increase of 79% growth in the 55-64 year age bracket in the last two years whilst Facebook and Google have increased by approx. 50% in the 45 to 54 year age bracket. Once companies have this information they can then act on both the detail and the responses to add to the product base and plan effective marketing campaigns.
One such company, Bright Knight Gel Pens, has already achieved excellent growth and remains poised for further expansion plans. They have recently taken on new staff specifically to deal with the increased use of Social Media sites in their marketing strategy.
Sales Manager Jennifer Marina confirmed: “We have been very encouraged by the steady increase in orders for our products. Our growing list of repeat orders is reassuring as well. The company has been intending to hire new staff for a while to augment its capability to cater the rising requirement of our clients worldwide and now we have been able to do so”.
The company has latched on to the current popularity of online shopping amongst consumers of all ages and from all countries. They have concentrated on reaching consumers through the new age digital frameworks like Facebook, Twitter, LinkedIn, Instagram and similar social media sites.
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