BrandSmart Announces Lineup of Industry Experts for Its 21st Annual Conference in Chicago

CHICAGO, April 12, 2023 (Newswire.com) - Powerhouse speakers and impact-driven presenters are set to take the stage at BrandSmart 2023, one of the brand marketing community's most prestigious conferences produced by the American Marketing Association Chicago.  

Now in its 21st year, BrandSmart is the longest-running conference of its kind in the country. This year's event will be held in the AON Grand Ballroom at Navy Pier in Chicago on Thursday, April 27, 2023, from 9 a.m. to 5:30 p.m. CDT. Individuals and groups can register at https://brandsmart.amachicago.org/. 

Allison Cirullo, Global Chief Operating Officer for Edelman; Tatiana Holifield, Vice President of Digital Content & Audience Engagement for SiriusXM and Pandora; and Stephanie Mortiz, Chief Marketing and Communications Officer for the American Dental Association, will kick off the conference with morning keynote addresses exploring brand trust, engagement and purpose, followed by a networking luncheon and 2023 BrandSmart Awards presentation.   

Cirullo has 18 years of experience creating multi-channel strategies that solve business problems, shift corporate reputation, and build resilient brands. Throughout her career, she has counseled a wide range of brands and organizations, including Barilla, SCJ, Mars, Kellogg's, Nissan, ConAgra, H&R Block, Kimberly Clark, Bel Brands, Dairy Management Inc., SeaWorld and Principal Financial among others.   

Holifield is a seasoned marketing executive with 15 years of experience in media, sports and entertainment. She has helped the world's most influential brands thrive amongst the evolving digital landscape. Throughout her career, Holifield has launched new media practices, scaled global marketing divisions, and helped generate billions of earned and owned media impressions. In her current role, she is responsible for transforming the future of audio through digital and social media content and innovation.   

Mortiz is an executive marketing leader with more than 25 years of experience driving and delivering business transformation, marketing excellence, organizational change and growth across iconic brands and businesses. In her role, she is responsible for leading the Direct-to-Dentist Customer Group, ADA Integrated Marketing and Communications, Design Thinking and Customer Co-Creation, Digital and Mobile Experience, Creative Services and Public Affairs.   

Other sessions include:   

• "Brand Disruption Panel" moderated by Allison K. Summers of the Disruptive CEO Nation Podcast 
• "Influencer Marketing: How the United Dairy Industry of Michigan Created a TikTok Influencer Strategy that Works" presented by Danielle Wiley of the Sway Group and Dwyer Williams of the United Dairy Industry of Michigan 
• "Content Marketing: Smarter Content Marketing: A Powerhouse for Disruption" presented by Michell Koenig of StudioNorth and Cameron Peterson of Lenovo 
• "Brand Storytelling: Values-Based Destination Storytelling" presented by Brad Dean of Discover Puerto Rico 
• "Brand Transformation: Singular Purpose, Infinite Adaptability" presented by Rachel LaCour Klein of TransUnion and Shachar Meron of Bluegreen Branding 
• "Brand Experience Design: Coca-Cola's Unified Brand Odyssey" presented by Kaleeta McDade of VWLY&R and Katie Neil of the Coca-Cola Company 

For a full schedule of events, visit https://brandsmart.amachicago.org/agenda/. 

Source: American Marketing Association Chicago