Brandless' Cydni Tetro Named CEO of the Year

Tetro recognized as top executive for organizational impact and outstanding leadership

Brandless, one of the world's fastest-growing, mission-driven, omni-channel platforms, is pleased to announce that Cydni Tetro has been named a 2022 CEO of the Year by Utah Business. This award recognizes chief executive officers who lead with strength, courage, and endurance and make it their mission to change the way business is done.

"While we are thrilled to see Cydni receive this award, it does not even begin to highlight all of her incredible work and leadership," said James Clarke, Chair of the Board Brandless. "In her short time at Brandless, she has completely transformed and invigorated the company inside and out, propelled it to become the best version of Brandless that has ever existed, and positioned it for accelerated and unprecedented growth that will completely change the entire consumer product goods industry."

Under Tetro's leadership, Brandless has grown from a beloved brand dedicated to making it easier for people to take care of themselves, their families and the planet, to one of the world's fastest-growing omni-channel commerce platforms that is redefining marketplaces to make everyone a force for good. Shortly after stepping into her role as CEO, Tetro secured $118 million in equity and debt to enable the company's aggregation of digitally-native brands and build their influence-as-a-service technology platform to activate customers as never before. She has been instrumental in the development of this vision and technology, and in building the largest mission-driven, omni-channel marketplace ever created. 

Tetro has earned numerous other awards and accolades for her leadership and innovation, including The Female Frontier Award, Woman of the Year, Entrepreneur of the Year and Innovator of the Year. Throughout her career, she has used technology to accelerate growth and impact in everything from startups to established brands like Disney, Verizon, Target, Walmart, Hasbro, Marvel, NFL and MLB. 

Tetro will be recognized at an awards luncheon March 31, 2022, at the Grand America Hotel, and is featured in the March issue of Utah Business Magazine


Brandless is one of the world's fastest-growing omnichannel commerce platforms. We make it easier for people to take better care of themselves, their families and the planet by working with the best ingredients, partners, and customers to drive community-led innovation and validation. By focusing on collaboration over control, quality over packaging and people over promotion, we're leading a movement that believes that making better choices should be simple and easy. Follow us on InstagramFacebook, and Twitter, and visit to order.

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Source: Brandless