Branding Expert Offers Writing Tips for Business Success

Branding expert joins with PR News to define best practices for writing profiles.

Writer, editor and branding consultant Linda Tancs joins PR agencies, academia and brands like Clorox and the Miami Heat as a contributor to PR News’ first edition of The Writer’s Guidebook. The guidebook offers perspectives on how to best write press releases, emails, speeches, biographies, backgrounders, crisis communications and annual reports. Tancs’s contribution is entitled “Create Media Buzz with an Attention-Grabbing Biography or Backgrounder.” The book is available from the publisher, PR News Online.

Tancs is a personal and corporate branding consultant who has authored and contributed to numerous books and articles. Her most recent book, From Brand X to Brand Rex: 5 S.M.A.R.T. and Easy Steps to Create a Cult of Personality for Your Brand and Increase Sales, is available on Amazon.


Categories: Corporate Law, Business

Tags: biographies, personal branding, public relations, writing