Brandboost Urges Simple Web Signposting
Online, June 15, 2010 (Newswire.com) - The latest Newsletter from Brandboost includes a thought provoking article on "Marketing Analytics and the Psychology of Behaviour", pointing the way to clearer signposting in website design.
It argues that too much subtlety can lead to frustrated visitors, who may leave before they find out what they wished to know or purchased what they wished to buy.
"So why are the calls to action on websites designed to look cool and small when the signs in supermarkets are designed to look big, bold and simple? We think that the shops have got it right and website designers have got it wrong," argues Brandboost's Adam Wilsher.
The full article can be found at in the Newsletter pages at www.brandboost.co.uk. There are also links to Brandboost on Facebook and Twitter.
Brandboost offers companies a full range of precision digital marketing services, including:
• Web analytics
• Search engine optimisation
• Online mailings
• E-PR
• Online advertising
• Online videos
• Pods, blogs and forums
• Mobile phone messaging