Brand Tango Wins 17 Addys in Ft. Lauderdale Competition

Brand Tango, a Ft. Lauderdale, Fla.-based design firm, has won 17 Addy awards including Best In Show Print from the American Advertising Federation of Greater Fort Lauderdale. They now move on to regional and national competition.

Brand Tango, a Ft. Lauderdale, Fla.-based marketing, technology and design firm, had its best year ever in local Addy competition, winning 17 awards including Best In Show Print at the American Advertising Federation of Greater Fort Lauderdale ceremony on March 3. All eight gold and eight silver Addy-award-winning entries are now eligible for regional and national recognition from the American Advertising Federation. With more than 50,000 entries annually, the ADDY Awards are the world's largest advertising competition.

"Brand Tango is very proud to see our clients' projects recognized by the advertising industry," says Joe Russoniello, president. "Our ultimate reward, however, is when the work helps clients reach their goals."

Winning Best in Print was a corporate brochure produced for Sunset World, a Cancun, Mexico-based leisure-services provider. The brochure exhibits Brand Tango Chief Creative Officer James Kluetz's command of design, writing and printing techniques through blind-embossing, foils, and die cuts. While on a client visit, Kluetz even visited nearby Mayan ruins, making rubbings that are embossed into the front and back covers. Even better, the brochure featured eco-friendly paper and ink.

Entries receiving gold awards were work for Print Farm, Condition Culture, Premier Cancun Vacations, Casa D'Angelo, D'Angelo Trattoria, FastKit, and Farina. On the Farina project, Kluetz partnered with Kim Grjalva at Stella Design. Silver awards went to work for Blackwell Recovery, FastKit, Casa D'Angelo, Print Farm, MyComingle and Neoptx.

Brand Tango has also been named a finalist for six ARDY awards to be announced at the American Resort Development Association's April convention in Las Vegas.

Brand Tango is a comprehensive marketing, design, and technology company with clients in hospitality, consumer products and services, and financial services. Relying on their decades of combined expertise, its principals and staff help clients define and achieve sales goals and return-on-investment objectives by addressing integrated marketing needs in an efficient, unbiased, and knowledgeable manner with a solid, multi-faceted, results-oriented strategy.

To see recent Brand Tango work, visit brand-tango.com/portfolio/portfolio.html. For an online demonstration of Brand Tango's Web 2.0 customer relationship management system, Tango CRM, go to gettango.com.

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