Mandeville, LA, February 21, 2017 (Newswire.com) - With fashion experts reporting that 80 percent of women wear the wrong size bra, it is no wonder women constantly adjust and squirm their way through the day. At Bra Genie, owner and bra expert Jeanne “Genie” Emory’s vision is to empower women to find their perfect fit and not to settle on bras and swimwear that don't fit."
“Typically, women don’t enjoy buying bras,” says Emory. “The average lingerie department is intimidating , only carries 25 sizes, the process is rushed, and to avoid going back, women will settle for a bra they bought in a hurry that doesn’t quite fit.”
"Our fitters stay with each client and help her choose styles that look and feel great. We also educate women about the different brands, how to care for, rotate and launder their lingerie, and how to build their bra wardrobe. We are passionate about the entire process."
Jeanne Emory, Owner
The problem doesn't stop there, Emory says. With many band and cup sizes unavailable at most stores, and salespeople who are unaware of proper fitting techniques, women sometimes turn to shopping online, ordering sizes that only "sort of" fit, and settling for whatever shows up in the mail.
"There are actually about 180 different band and cup combinations, and Bra Genie is the only store in a 300 mile radius that carries all of them, bands sized 28-50 and cups sized A-KK, and bra-sized swim wear, too!" It’s important for women to get fitted before purchasing a bra, and it’s not just a one-time thing. “The body changes,” Emory said. “Women should get fitted yearly to adapt the bra size to those changes, and ensure they're not settling for over-worn, "dead" bras.”
Customer Gigi Place agrees, saying if you're losing weight, the fitters know exactly what to do to help choose a bra during that process. "It's a relaxing environment," she said. "I had heard that this was the place to go, and I immediately felt comfortable here."
Gigi said she is modest, but the fitters at Bra Genie do their best to make sure she is confident in her bra when she leaves. She gave that confidence to her daughter Sara-Victoria as well.
"You don't come in hoping you will find a bra," Sara-Victoria said. "You come in knowing you will find a a bra that will fit you." Even Sara-Victoria's grandmother shops at Bra Genie.
While Emory admits that for some, the idea of a bra fitting can be uncomfortable, her Bra Genie team is trained to be personable and make the experience fun … yes, fun. “This is a supportive environment,” she says, pardoning the pun. “Our fitters stay with each client and help her choose styles that look and feel great. We also educate women about the different brands, how to care for, rotate and launder their lingerie, and how to build their bra wardrobe. We are passionate about the entire process.”
Bra Genie has an online store, but Emory says the first step is definitely the fit. The 18 bra fitting experts at Bra Genie start the customer relationship in each of their spacious stores, with thousands of bras and over 180 bra size options, as well as year round swimwear. For information or to schedule an expert bra fitting, call (985) 951-8638 in Mandeville, (225) 223-6114 in Baton Rouge or visit thebragenie.com.
Source: Bra Genie