Boulder Crest Foundation Selected by Three Organizations for Veterans Day Promotions

TRX®, Ford Motor Company, and BENRUS select Boulder Crest Foundation this Veterans Day to recognize veteran suicide prevention efforts

TRX and Boulder Crest

Boulder Crest Foundation, a 501(c)(3) veteran-led nonprofit that uses Posttraumatic Growth (PTG) to heal, train, and advocate for veterans, announced today three Veterans Day collaborations with TRX®, Ford Motor Company, and BENRUS. The Foundation welcomes these new opportunities to help more veterans, first responders, and their families who live with trauma.

"With military suicides spiking more than 20 percent due to pandemic isolation, we are honored to have these investors make Boulder Crest the centerpiece of their Veterans Day efforts. These investments will significantly impact the lives of our nation's heroes in this unpredictable and critical time," said Ken Falke, Bounder Crest Founder and Chairman. "The visibility and support resulting from these promotions will further our ongoing efforts to expand our signature PTSD program—Warrior PATHH."

Boulder Crest is the first organization to develop and deliver Posttraumatic Growth-based programs and continues to innovate, enhance, and expand this field of study for the benefit of our veteran community. Boulder Crest's health and wellness philosophy is that veterans can transform times of deep struggle into profound strength and lifelong growth after combat trauma through various modalities—training and education, meditation, gratitude, nutrition, and physical fitness.

Boulder Crest's long-standing partner, TRX, is a central part of Warrior PATHH's wellness emphasis, each veteran who goes through Warrior PATHH receives a TRX® Suspension Trainer™ upon graduation. This Veterans Day, they are offering a unique and general offer: for every Limited Edition TRX®Digi Camo Strap sold another will be donated to Boulder Crest Foundation.

"At TRX, we are proud to develop programs and products specifically targeted for military and first responders," said Randy Hetrick, founder of TRX. "Partnering with Boulder Crest Foundation gives us the opportunity to reach and support more of our heroes in their journey to move forward in healthy, positive ways."

Additionally, Ford Motor Company selected the Foundation as a recipient of up to $500,000 from Ford and Ford dealers nationwide. This donation is part of a larger $3.5 million investment made to seven military charities as an extension of the company's Proud to Honor initiative and a campaign to make joy for our military heroes, running from now through Dec. 31, 2020.

"We are humbled by the sacrifices made by our military service members and their families," said Mark LaNeve, Ford vice president, U.S. marketing, sales and service. "Our Ford dealers are woven into the fabric of their communities and I'm proud of the support they provide to make a difference in the lives of our vets."

Finally, the Foundation is receiving a donation from BENRUS Watch Company for every TYPE I watch sold. BENRUS timepieces were worn for decades by the U.S. covert and specialized military teams from World War II through Vietnam. Today, the brand is reintroducing the iconic TYPE I military timepiece, limited to 1,000 pieces.

"Partnering with Boulder Crest Foundation gives us new purpose around our November's launch of the historic Type I," said Michael Goeller, COO of BENRUS. "We are proud to bring back this legendary timepiece, the first American Milspec dive watch, and provide a donation to help advance the great work done at Boulder Crest."

To learn more about Boulder Crest Foundation's mission and programs, go to


Boulder Crest Foundation is a veteran-led organization that uses the proven science of Posttraumatic Growth to heal, train, and advocate for combat veterans, first responders, and their families, who have experienced trauma. Boulder Crest develops, delivers, and scales transformative programs to ensure these remarkable men and women transform struggle into strength and lifelong growth. More broadly, Boulder Crest works to drive change across the mental health system, in pursuit of a system that is accessible, effective, and healthy. For more information about Boulder Crest Foundation, please visit

About TRX®

As the global leader in functional training, TRX offers the world's most effective training equipment, training, and education to help everyone, of any fitness level, become a better version of themselves. TRX is also the No. 1 choice of specialized education courses for fitness professionals. TRX has redefined the application of bodyweight training to enhance human performance and have successfully disrupted the mature landscape of the health club industry. Through a commitment to ongoing research and product development, TRX is changing the way consumers exercise, athletes train for sport, soldiers train for combat, physical therapists rehabilitate patients, and exercise instructors train clients. For more information on TRX, call (888) 878-5348 or email


Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial services through Ford Motor Credit Company and is pursuing leadership positions in electrification; mobility solutions, including self-driving services; and connected services. Ford employs approximately 187,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit


An American watch company founded by the Lazrus brothers in 1921, BENRUS was recognized for decades for its legendary timepieces proudly worn by the U.S. Military. One of the most important U.S. watch manufacturers, BENRUS developed highly sought-after timepieces in the military, aviation and dive categories, featuring Swiss movements. Today, BENRUS continues its timekeeping legacy in New York City with commitment to its American inspiration and innovative designs.

CONTACT: Ken Falke​​
C: (571) 919-9062


Source: Boulder Crest Foundation


Categories: Non Profit

Tags: Benrus, Cars, depression. anxiety, Fitness, Ford, Posttraumatic Growth, PTSD, TRX, veteran charities, Veteran's Day, Watches

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About Boulder Crest

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A privately funded retreat for military and veteran combat stress recovery founded on the science of posttraumatic growth..

Boulder Crest
18370 Bluemont Village Lane
Bluemont, VA 20135
United States