Boostr Improving Media and Advertising Businesses With Next Generation CRM Platform

Announcing closing of Seed Financing lead by Media Visionaries and VCs

boostr, a next-generation CRM platform designed specifically for Media & Advertising companies, announced today the closing of $1 million in seed round funding. The seed financing comprises industry visionaries, VCs and angels including Bertelsmann Digital Media Investments, Jon Steinberg, CEO of Cheddar and Bryan Goldberg, CEO of Bustle, who join existing strategic investors including Jonah Goodhart’s WGI Group, LLC.

“We are thrilled to have high-caliber media visionaries as partners in this journey,” said Patrick O’Leary, CEO of boostr. “We’ve grown to over 25 customers in less than two years based on the strength of the product and we’re starting to see real momentum in the market. Support like this will take us to the next level.”

We are thrilled to have high caliber media visionaries as partners in this journey. We've grown to over 25 customers in less than two years based on the strength of the product and we're starting to see real momentum in the market. Support like this will take us to the next level.

Patrick O'Leary, CEO & Founder

“We’re excited to be investing in boostr and believe their CRM is a game changer for the advertising and media industry. Several of our portfolio companies are existing customers who are using boostr to significantly accelerate revenue growth and team productivity,” says Urs Cete, Managing Partner at Bertelsmann Digital Media Investments.

“Our company has been an enthusiastic client of boostr, and now I'm excited to be an investor as well. They have contributed to our success in 2017, and I'm excited to be able to contribute to theirs.” - Bryan Goldberg, CEO of Bustle

“​boostr is a game changer for sales teams in media. It is delightful and fast for sellers to use, and easy for managers to get a top-level view of the whole pipeline. It's a glass of water in the desert for teams that are currently using the legacy solutions.” - Jon Steinberg, CEO of Cheddar

“Between the Facebook & Google duopoly, linear-digital TV convergence and programmatic evolution, growing revenue has never been harder. Programmatic has driven significant improvements in fulfillment but the pre-sales, ad operations and sales management tools have been a disappointment,” says O’Leary, who spent six years leading Sales Operations at Yahoo. “Ultimately, running the business on spreadsheets just doesn’t work. The industry wastes too much time reconciling data and arguing about wrong numbers instead of having strategic business conversations. We’re going to help change that. The best is yet to come.”

boostr has a laser focus on customer success with differentiated engagement and plans to continue to make this the cornerstone for its customers. boostr will use this new funding to expand marketing, sales, and customer success with industry experts who can further help publishers, ad-tech and programmatic players simplify their business and realize better outcomes. The solution works across all media types - display, content, video, programmatic, TV and print, bringing together the pipeline, sales and delivery workflows, forecast and delivery actualization. It’s supported by a library of pre-built integrations to systems like Operative.One and Doubleclick from Google. Its innovative AI-based Smart Insights turn data into rich information for sales strategy and decisions; and most importantly, it’s all wrapped in a next generation, beautiful user interface sellers actually enjoy using.

About boostr, inc.

Silicon Valley & New York-based boostr is the only CRM solution built specifically for Media & Ad Sales Teams by Ad Sales Experts. Frustrated by expensive, generic CRM tools, boostr’s founders are on a mission to solve the most important problems for media companies. boostr’s customers save time, improve forecast accuracy and close more business.

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About Bertelsmann Digital Media Investments (BDMI)

Bertelsmann Digital Media Investments (BDMI) is a wholly owned subsidiary of the global media, services and education company Bertelsmann. As a financially driven corporate venture investor, BDMI draws upon Bertelsmann's global reach to provide not only capital, but also access to their network of businesses within Bertelsmann and across the media industry. BDMI has invested in over 50 startups since 2007 and is currently focused on the categories of online video, ad tech, SaaS, content and e-commerce. For more information visit

Source: boostr, inc