Boost your sales with a new concept in booster seating with the portable, foldable, lovable BubbleBum

Online, April 25, 2010 (Newswire.com) - The market for booster seats has never been stronger with many families investing in multiple seats for their increasingly mobile children. Yet, in spite of a greater understanding of the dangers ordinary seatbelts can pose to young children and a legal requirement for all kids under 12 who are under 135 cm to be seated on a booster seat, many families and parents still find themselves without bulky booster seats on taxis, buses, coaches or on holiday, simply because they aren't able to carry them.

Derry mum of two Grainne Kelly has created a solution with her brand new,
highly practical invention, the BubbleBum. This cost-effective, portable, lightweight, brightly coloured, inflatable booster seat for kids aged between 3-11 easily deflates and folds away flat so that kids or parents can carry it in rucksacks or handbags, making it perfect for holidays, rental cars, taxis, coach journeys, school trips or car pooling.

Mrs Kelly commented, "I created the BubbleBum out of sheer frustration with what is currently available on the market. Modern families do a lot of travelling in cars, coaches and taxis, and bulky, heavy booster seats just aren't practical to carry around even for one child, never mind if you have two or three. So I designed the BubbleBum to be child and family friendly. It's small, light, practical and it's so easy to use that it's even perfect for quick taxi journeys. Plus it looks good, so kids don't mind carrying it around in their rucksacks or schoolbags."

BubbleBum can be easily inflated and is held securely in place with the seatbelt restraints ensuring that the belt is in position across the child's lap and shoulders meeting the current United Nations Regulations. The cushioned seat is also much more comfortable than the rigid ones currently on the market, so it will keep your child happy as well as safe.

The BubbleBum conforms to ECE Regulation R44/04 for safety, for both Groups 2 and 3. It is designed for use with a standard 3 point adult seatbelt that has been approved to ECE Regulation 16 or equivalent and is also suitable for hand luggage.