Boom Marketing Looks to Capitalize on Holiday Trends

FAIRFAX, VA, November 27, 2015 (Newswire.com) - “We are ready to finish 2015 on a high note,” stated Whitney H., the president of Boom Marketing. “The holiday season will be upon us, and we are preparing to make the most of it. This has been a year marked by incredible growth for our firm, so we want to carry that momentum right into 2016.”

One way that Whitney and the Boom Marketing executive team is planning to maximize the holiday season is by offering more personalized service to customers. “People expect special treatment during the holidays,” the president offered. “We pride ourselves on our ability to forge genuine connections with targeted demographics. As 2015 draws to a close, we are focusing on reaching people on a deeper level. This will help us make unforgettable impressions on behalf of the brands we represent.”

"Our team is determined to leverage mobile marketing for maximum impact,"

Whitney H., Company President

Whitney believes it’s crucial to set clear expectations during the hectic holiday rush. She stated, “It’s easy to become overwhelmed by everything that is going on in November and December. We do our best to work around days off while we keep our team focused on winning. Therefore, I set expectations which are both realistic and crystal clear. Everyone has to be on the same page in order to maximize the benefits of the holiday season. We do a good job with that here at Boom Marketing.”

Boom Marketing’s President Outlines Holiday Marketing Trends

 The leaders at Boom Marketing stay focused on market trends, which is important during the holidays. Whitney stated, “You risk getting left behind by your competitors if you aren’t tuned in to what’s going on in the marketplace. Here at Boom Marketing, we are committed to keeping a close eye on consumer behavior and emerging developments in the industry.”

One steadily growing trend is the use of mobile devices in making buying decisions. Last year, 87 percent of all holiday purchases were impacted by mobile technology, and that number is expected to jump in 2015. “Our team is determined to leverage mobile marketing for maximum impact,” the president noted. “We realize that consumers are tethered to their devices, so we want to make sure the brands we promote are well positioned to meet that need.”

Whitney also wants to focus on Twitter as a promotional tool during this holiday season. She explained, “Twitter has taken off as a marketing force, since it allows you to reach receptive customers with condensed messages. Our team is ready to share compelling content with buyers in 140 characters or less. I am confident that they will achieve winning results with their leading-edge strategies.”

 About Boom Marketing

Boom Marketing is a full-service marketing firm that specializes in experiential promotions that drive consumer relationships with its client brands. By emphasizing energy, personality, and rapport, the team of branding specialists creates significant brand visibility, customer loyalty, and repeat business. Boom Marketing’s innovative approach to promotions has fostered a track record of successful campaigns for clients ranging from start-ups to Fortune 500 brands. The organization’s success is largely attributed to the ingenuity and expertise of the best of Washington’s marketing specialists. To learn more about how they deploy memorable campaigns and achieve measurable results, visit boomdc.com.