Boom Marketing Highlights Team Training Initiative

Boom Marketing's leaders are enhancing their training efforts to include greater focus on customer care. The firm's director also shared some components of the ideal buyer experience.

Our investment in professional growth at Boom Marketing involves a mentorship-style approach that pairs newer team members with seasoned professionals to combine fresh energy with solid wisdom,” explained Whitney, the company’s director of operations. “This model allows everyone to build and maintain the confidence they need to boost visibility for the brands we represent, subsequently building consumer relationships and generating the degree of long-term business that results in high profitability.”

Whitney explained that she and her colleagues are now adding to this approach. While there will be no changes to the foundational training routine, sessions with an ongoing focus on customer service will be held on a monthly basis. Topics will include time management, organization, communication, visual presentation, and more. “My team has always been wonderful when it comes to customer service,” she stated. “There’s always room for improvement, though – especially because buyer habits are in constant flux. We want to stay on top of our game.”

There are countless ways to ensure the public has a positive purchasing experience, many of which depend on the industry and context,"

Whitney, Presdient

Boom Marketing’s Management Shares Tips for Effective Customer Service

“There are countless ways to ensure the public has a positive purchasing experience, many of which depend on the industry and context,” continued Whitney. “There are definitely some methods that are universally applicable as well. I’ve learned some of my favorites from Apple. They have a really great acronym: Approach customers warmly, Probe politely to assess their needs, Present solutions, Listen for concerns, and End with a kind farewell. It’s more complex than that, really, but it’s a great overview.”

Whitney also appreciates the way the representatives at Apple locations showcase the products. When customers make purchases, for example, the professionals check them out using iPads. “All businesses should take whatever steps they can to demonstrate the usefulness of their products and services,” she indicated.

In addition to her references to Apple practices, Whitney highlighted some timeless customer service techniques. “No matter what the situation, some of the most traditional efforts never go out of style,” she concluded. “Welcoming smiles and plenty of eye contact are infinitely important, not to mention expressions of empathy when consumers voice concerns. These are basic components of building relationships, which remains high on our list of priorities. As we move forward with our training initiative, I’m sure we’ll be adding even more strategies to our repertoire!”

About Boom Marketing

Boom Marketing is a full-service marketing firm that specializes in experiential promotions that drive consumer relationships with its client brands. By emphasizing energy, personality, and rapport, the team of branding specialists creates significant brand visibility, customer loyalty, and repeat business. Boom Marketing’s innovative approach to promotions has fostered a track record of successful campaigns for clients ranging from start-ups to Fortune 500 brands. The organization’s success is largely attributed to the ingenuity and expertise of the best of Washington’s marketing specialists. To learn more about how they deploy memorable campaigns and achieve measurable results, visit boomdc.com.