Boom Marketing Highlights Goals for End-of-Year Training
FAIRFAX, VA, October 23, 2015 (Newswire.com) - “Our ability to design and deploy top-of-the-line campaigns depends largely on the knowledge and skills of our associates,” said Whitney H., Boom Marketing’s president. “That’s why continuous learning is so important to us. The remainder of the year will be a busy time, but we’ve made training one of our highest priorities.”
Whitney pointed out that, in such a fast-paced and competitive industry, they must keep innovating and growing. Otherwise, they will flounder. “Complacency is conducive to failure,” she stated. “We do amazing work on a day-to-day basis, but it’s only because we stay in-the-know when it comes to the latest trends, techniques, and tools.”
"Putting individual and group goals in place keeps people motivated,"
Whitney , President
According to Boom Marketing’s president, ongoing training also includes coverage of soft skills. Seminars and workshops include topics such as effective communication, empathy, and critical thinking. Team members practice effective collaboration strategies as well. “The success of our firm is grounded in teamwork,” she indicated. “We must keep our abilities to work together sharp, so we revisit the concept of collaboration regularly.”
Boom Marketing’s Leader Highlights the Impact of Goal Setting
In addition to management’s push for nonstop learning, Whitney pointed to strategic goal setting as another force behind the success of Boom Marketing. “A lot of business leaders have highly ambitious visions for their companies,” she continued. “That’s great – they should have such aspirations. Unfortunately, however, they fail to follow up their missions with detailed plans of attack. I make every effort not to let that happen here.”
“Putting individual and group goals in place keeps people motivated,” Whitney explained. “It helps everyone understand how their day-to-day tasks make an impact on the whole. Such understanding gives them purpose and a sense of value. As a result, they feel more inspired and are more productive.”
“We also separate long-term objectives and short-term milestones,” Whitney concluded. “We then write them down to create a visual roadmap of our success. Of course, we keep things flexible in order to make adjustments as needed. Overall, I think our approach to goal setting makes a big impact. I have no doubt it’s one of the things that separates us from our competitors. We have a great team, and we’re setting the right goals. I can’t wait to find out what 2016 has in store.”
About Boom Marketing
Boom Marketing is a full-service marketing firm that specializes in experiential promotions that drive consumer relationships with its client brands. By emphasizing energy, personality, and rapport, the team of branding specialists creates significant brand visibility, customer loyalty, and repeat business. Boom Marketing’s innovative approach to promotions has fostered a track record of successful campaigns for clients ranging from start-ups to Fortune 500 brands. The organization’s success is largely attributed to the ingenuity and expertise of the best of Washington’s marketing specialists. To learn more about how they deploy memorable campaigns and achieve measurable results, visit boomdc.com.
