Bols Kyndal and Aircel Chennai Open take their partnership into 2015

Delhi, December 23, 2014 (Newswire.com) - The organizers of the Aircel Chennai Open today announced that the tournament has extended its association with Bols Kyndal,a leading alcobev company in the premium spirits segment  as ‘Official Partner’. This will be the fourth year of the tournament’s association with the leading brand. The 2015 edition of the Aircel Chennai Open will mark twenty years since the very first game of India’s premier and South Asia’s only ATP World Tour event was played.

The 20th edition will charm fans at Chennai’s SDAT Stadium from January 5th to 11th 2015 and present a thrilling lineup of players that includes four top-25 players and three 2014 ATP World Tour Award winners. Cutting off at 95, the strong player field for the region’s most exciting and hard fought tennis tournament will witness some of the world’s most exciting names in tennis converging in India.

In its capacity as an official sponsor, Bols will continue to host the official Player Party of the tournament, a magnificent gala that attracts the crème de la crème of Chennai’s party circuit. The company’s fourth year of continued association with the event speaks volumes about the trust and dependability of the tournament and the credible platform it offers marketers.

Mr. Siddharth Banerji, Managing Director, Bols Kyndal said, “Bols Kyndal’s rewarding association with the tournament reflects our desire to collaborate with the world’s top sporting events and Aircel Chennai Open has a unique place for all of us at Bols. I take this opportunity to congratulate the organizers for taking the tournament to greater heights year after year and for reaching a milestone of 20 years of continued excellence in India. The landmark year calls for a grand celebration and we look forward to proudly hosting the official Player Party on January 5.”

Ashu Jindal, COO IMG Reliance said, “Aircel Chennai Open is proud to strengthen its partnership with BolsKyndal and take it into the 4th successive season. As we celebrate 20 years of tennis, we take this opportunity to thank Bols for its steadfast support to us and to the sport in India.”

Thrilling talent such as World No. 4 and Defending Singles Champion Stan Wawrinka, World No. 14 Feliciano Lopez, World No. 15 Roberto Bautista Agut, and former Champion JankoTipsarevic returning to competitive tennis after surgery and granted a wild card will participate in the event. Other leading players who will add excitement include Belgium’s David Goffin, Spaniards Guillermo Garcia-Lopez and Marcel Granollers, Luxembourg’s Gilles Muller, Chinese Taipei’s Yen-Hsun Lu and 2014 finalist Edouard Roger-Vasselin.

The Twentieth Year celebrations of India’s only ATP World Tour stop are including a host of exciting activities sure to thrill tennis fans who are waiting to enjoy scintillating tennis action at Chennai’s SDAT Tennis Stadium. Initiatives include the launch of a special logo created to mark the occasion, a renovated venue, and a host of ongoing activities across India.

The Title Sponsor for the tournament is Aircel and the event is supported by a consortium of sponsors in the Platinum category, headed by the Government of Tamil Nadu. 

About Aircel Chennai Open 2015

The USD 450,000 Aircel Chennai Open, owned by IMG and operated and organised by IMG Reliance, is India's and South Asia's only ATP World Tour event. Started in 1996, by IMG, a global leader in sports management and marketing, the event has completed 20 successful years of existence, branding Chennai and India on the global tennis map thus creating a legacy of sorts of promoting international tennis in India. Winner of the prestigious ATP's Player Services Award of Excellence (2006) for its outstanding organization and wonderful hospitality towards the participants and ATP's Best Marketing Award (2008), the tournament has acquired the status of a much sought-after tennis event for both players and fans alike in the International tennis circuit. The 20th edition of the event in India and 19th in Chennai will be held from 5th – 11th January, 2015 at the SDAT Tennis stadium in Nungambakkam, Chennai. The tournament is conducted in Chennai with the active collaboration of the Sports Development Authority of Tamil Nadu (SDAT) and Tamil Nadu Tennis Association (TNTA).

About Bols Kyndal:

BOLS Kyndal is a joint venture between Amsterdam based Lucas BOLS BV and Kyndal India Pvt. Ltd.Lucas BOLS has brought their expertise of blending, distilling and their 400 years of heritage in the spiritsbusiness and Kyndal has brought to the fore their marketing & distribution expertise and their immenseunderstanding of the Indian Diaspora to ensure BOLS X.O. Excellence Brandy is a success in the widelydiverse Indian market. Today BOLS Brandy is the market leader in the premium brandy segment in thecountry. BOLS X.O. Excellence Brandy is pot stilled and matured grape brandy and is the first genuine grape spirit brandy in India. The BOLS Kyndal JV comprises of BOLS Premier XO Excellence, BOLS XO Excellence, and BootzAuthentic Genuine Grape Brandy.

About IMG

IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion. 

About IMG Reliance

IMG Reliance Pvt Ltd., is an equal joint venture between Reliance Industries Limited (RIL), India’s largest and most recognized private sector company, and IMG Worldwide (IMG), the world’s leading sports marketing and management company. The joint venture company will develop, market and manage sports and entertainment in India. Its current assets include India’s premier fashion event, Lakmé Fashion Week and South Asia’s only ATP World Tour event, the Aircel Chennai Open. IMG Reliance has entered agreements with the Basketball Federation of India (BFI) to create a new professional basketball league and manage all aspects of the commercial rights to the game in India and the All India Football Federation (AIFF), to improve, popularize and promote the game of football throughout India, from the grassroots to the professional level. IMG Reliance has also created a scholarship program to identify and train talented young Indians from sports including – basketball, soccer and tennis-at IMG’s world-class sports training facilities at IMG Academies in Bradenton, Florida.

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