Bob Prall, Eddie Modica Join North Jersey Real Estate Brokerage, CENTURY 21 Cedarcrest Realty

A Career Change Now and a Future Professional Shift Have the Two New Real Estate Agents Building their Business in Agency's Two Offices in Essex and Passaic Counties

Eddie Modica

​At CENTURY 21 Cedarcrest Realty, broker-owner John Sass will tell you real estate is a relationship business. Relationships are how two of the agency’s newest real estate associates, Bob Prall and Eddie Modica, came into the offices in Caldwell and Little Falls, New Jersey.

Bob Prall of Little Falls, a former volunteer fireman and a 20-year veteran of the Little Falls Police Department, joined the Cedarcrest Realty team in Caldwell after completing real estate school and getting his license in July. Dennis DiSabato, sales manager of the Caldwell office, had sold Bob and his family their current home 15 years ago. The two men had a chance encounter in the spring; Prall mentioned he’d been thinking about getting into real estate as he looks to a future professional transition.

“We talked about it and I saw that it would be the perfect option for me because I like to help people. With Dennis’ encouragement, I decided to pursue it.” He chose CENTURY 21 Cedarcrest Realty because, “Given Dennis’ professionalism and integrity, I wanted to be at CENTURY 21, period!”

Prall, who owns a rental property, enjoys real estate investing and he is eager to help others as Dennis had done for his family. He also appreciates the flexibility real estate allows in his schedule plus, in his words, “the help factor.” He loves meeting and talking to new people and with his personal real estate experience, he’s excited about the potential.

“I know the job is all about building relationships and helping people—and I always feel good when I’m able to do so in my police work. Real estate has become a passion of mine that I wasn’t able to tap into until now; it will be the key to opening new doors for me.”

Eddie Modica of Totowa joined Cedarcrest Realty’s Little Falls office, grateful to have left behind an unfulfilling “cubicle job.” He’d been interested in real estate for some time; a meaningful conversation with a friend who is a real estate professional, and encouragement from another friend, Cedarcrest Realty agent, Chris Malatesta, gave him the impetus to make the move.

“I had a conversation with my friend on a Wednesday, enrolled in real estate school the following week, got my license in July, and joined CENTURY 21 Cedarcrest Realty right away,” said Modica. “I’ve wanted a career that involves customer service and working directly with people for a long time—and something I could really take pride in. This is it.”

A native of Woodland Park, Modica knows the Passaic County area well. He visited CENTURY 21 Cedarcrest, Little Falls with Malatesta and was impressed immediately with the environment, from the team to the technology.

“Visiting there made my decision a lot easier,” said Modica. He noticed right away—and has experienced firsthand—how friendly and helpful everyone is. “They want you to succeed and everyone is willing to lend a hand. John Sass has been great and there are so many opportunities and resources there. I can build a more fulfilling future with endless possibilities here at CENTURY 21 Cedarcrest Realty.” He is signing up for all the classes the brokerage offers to its agents at all levels of experience and was LUXE certified (Luxury Listing Specialist) in August.

“Training and support leads to professional growth for our sales associates as well as growth for our offices,” said Sass. “The performance-based training we offer on an ongoing basis ensures that our Cedarcrest Realty agents are always delivering great service and that they’re operating at their highest level.”

CENTURY 21 Cedarcrest Realty, Inc. operates two offices, at 460 Bloomfield Avenue in Caldwell and 44 Main Street in Little Falls. For more information, visit www.century21cedarcrest.com.

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About CENTURY 21 Cedarcrest Realty, Inc.
Headquartered in Caldwell, N.J., CENTURY 21 Cedarcrest Realty, Inc. (Cedarcrest Realty) works with property buyers and sellers throughout northern New Jersey, including Bergen, Essex, Hudson, Morris and Passaic counties. Under the guidance of broker/owner John Sass, 80+ real estate agents and REALTORS® work in both residential and commercial real estate. In 2018, CENTURY 21 Cedarcrest Realty was designated a Certified Commercial Specialist by CENTURY 21 Real Estate LLC. The brokerage has won multiple CENTURY 21® awards for service and production and its agents are some of the region’s top producers. It opened a second location in Little Falls, N.J. in March 2019.

Source: CENTURY 21 Cedarcrest Realty


Categories: Real Estate

Tags: Century 21 Cedarcrest Realty, Essex County, North Jersey, Passaic County, real estate


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