BNP Media's "Media Optimize It" Software Allows Businesses to Pinpoint and Verify Most Effective Media Buys

Troy, MI, October 18, 2015 (Newswire.com) - BNP Media today announced the introduction of its state-of-the-art Media Optimize It software solution.  Media Optimize It will allow BNP Media clients and advertisers to find the most cost-effective, verifiable ways to reach well-defined customers across all industry and service groups.

Today, marketing departments have a rich variety of powerful ways to reach intended customers.  These include traditional print media; online and broadcast media, including podcasts, self-posted videos and e-newsletters; webinars; special events and trade shows.  The issue becomes: How do I maximize my media and event buy, while verifying that these buys reach the intended audiences?

“Media Optimize It revolutionizes the precision that we can apply in allocating marketing buys with the outstanding platforms that BNP Media offers its clients,” explain BNP Media co-CEOs Harper, Mitchell and Taggart Henderson.  “There is a critical interface between understanding how to achieve maximum reach, as well as understanding where there is overlap between media formats.  We can now increase overall reach through optimizing the use of different media formats when marketing.”

The analytical tools built into Media Optimize It can:

•         Identify the information sources that target audiences rely on;

•         Distinguish and direct marketing campaigns designed to build or maintain brand awareness, versus those directed at generating sales leads;

•         Identify and prioritize audiences based on multiple criteria, including job titles, purchasing authority within a company and purchasing history for products and services; and

•         Yield customized reports that allows companies to compare the performance of past and prospective marketing campaigns, as  “hard numbers replace guessing.”

BNP Media — a fourth-generation family-run company — has more than 90 brands catering to seven distinct industry markets. With its leading business-to-business publications, research, digital products, and events, BNP Media has been committed since 1926 to helping industry professionals succeed by providing superior information through its industry expertise when, where and how they want to receive it.

The co-CEOs added: "We are excited about how Media Optimize It expands the market research offerings of BNP Media; and, also, how it will enhance our outstanding partnerships with those who advertise in BNP trade publications and complementary platforms, as well as the professionals who rely on these platforms daily to stay informed about industry trends and to communicate with colleagues.”