Bluewater Welcomes John Tracy as Chief Operating Officer

John Tracy comes to Bluewater with more than 25 years of experience in leadership positions in business, legal, and military fields.

John Tracy, COO of Bluewater

​​​​​​​​​Bluewater, based out of Southfield, Michigan, is happy to announce the company has hired a chief operating officer, John Tracy. Tracy will oversee the company's daily operations and create the long-term model that supports its growth objectives. As a member of the CEO’s executive committee, Tracy will be a strategic contributor of the company's direction and execution.

Tracy is a Michigan native and joins Bluewater with more than 25 years of operational, legal and financial experience in a variety of leadership positions in the U.S. Marine Corps, a global law firm, and with large and complex business organizations.

Jeff and I have been collaborating and sharing ideas for years outside of Bluewater and in my short stint here we have already become close partners.

John Tracy, COO of Bluewater

"John Tracy is the perfect disruptive innovator for Bluewater," says Jeff Day, CEO of Bluewater. "Our customers are starving for fresh ideas and new ways to solve for old challenges. John is no stranger to industry judo-flips and maximizing the value with our employees and customers. A perfect fit in our growth strategy!”

In his most recent position, Tracy was the senior vice president at Flagstar Bank where he was responsible for extensive strategic work related to the company's special projects, large transactions, mergers and acquisitions, operations, human resources, and corporate governance.

"Jeff and I have been collaborating and sharing ideas for years outside of Bluewater and in my short stint here we have already become close partners. I'm incredibly excited to be a part of his talented leadership team and to help drive this great company to its next phase of market dominance," says John Tracy, COO of Bluewater. "We're thrilled to be working at redefining a market primed for disruption."

Tracy holds a bachelor of science from Wayne State University in business administration, masters of business administration from Michigan State University and a law degree from Michigan State College of Law. He served in the U.S. Marine Corps. Tracy also currently serves on several boards for community organizations dedicated to youth development and leadership.

For more than 30 years and with more than 225 employees working collaboratively, Bluewater has delivered live event and AV technology to create phenomenal technology-charged experiences for strong brands and their partners. The company works at the intersection of content, space, and technology, and supports clients nationwide, maintaining a complete AV rental inventory consisting of professional audio, video, lighting, and staging products.

To learn more about the company, services and projects, visit

About Bluewater

Bluewater works with agencies, producers, exhibit houses, architects, and consultants to create moving live event and AV technology experiences for strong brands. For more information, visit

Source: Bluewater