Blue Insight: Research report, Strategic Agility 2015

Press Release • May 26, 2015
Most companies and government organisation have an unbalanced focus on extending, pro-longing and defending their current competitive advantages. Most large companies and government organisations have too little capacity for exploring new areas of competitive advantage and capturing these future opportunities in their strategies. You find the research report, Strategic Agility 2015 at www.blueinsight.se

London, UK, May 26, 2015 (Newswire.com) - The research report, Strategic Agility 2015, highlights the following strong indications:

  • Most companies and government organisation have an unbalanced focus on extending, pro-longing and defending their current competitive advantages.
  • Most large companies and government organisations have too little capacity for exploring new areas of competitive advantage and capturing these future opportunities in their strategies.
  • Only 34% of executives and managers experience that their organisations are focusing on exploring new areas of competitive advantage, and only 33% say that they exploit these new areas.

The discipline of strategy has for long been obsessed with the notion of building a sustainable competitive advantage, says Linus Larsson, partner at Blue Insight. To compete in a way that others cannot copy is a great idea, but is it realistic in our fast moving world? Today’s rate of change is both fast and unpredictable. The list of industries occupied with fast complex strategic change grows longer every day and long-term competitive advantage is being replaced with temporary competitive advantage, says Per Jomer, partner at Blue Insight. Thus the ability to continuously adjust and adapt the strategic direction, as a function of strategic ambitions, changing circumstances, and create not just new product and services, but also new business models and innovative ways to create value for customers, shareholders, stakeholders and the greater society, is becoming more important.

We help clients close the strategy-to-execution gap by creating and implementing winning strategies.

Bob Miller, Head of Research Administration

The research project conducted by Blue Insight studied how companies and government organisations explore new areas of competitive advantage, exploit current areas of competitive advantage and use culture as a mean to gain competitive advantage. The result and conclusions are based on research of numerous executives in top management positions and managers mainly in Sweden together with a selection of reference companies and organisations in Norway, Finland, Denmark and the United Kingdom together with research of numerous top executives and managers from several Swedish government organisations.

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