Binocular Flask Sales Increase 25% in the First Half of 2013

Online, September 30, 2013 (Newswire.com) - "Booze Prices Went Up, But Americans Were Too Drunk to Notice" read the headline of a July 31, 2013 Bloomberg Business week article. The article went on to detail steady sales and increased profits in nearly all market segments. But we at Binocktails feel there is more to this story than people just continuing to imbibe regardless of the cost. We feel that in these tight economic times people are thinking of clever ways to cut their spending while trying not to cut any of life's pleasures.

To us, the 25% increase in sales of our flasks for men is due to the U. S. consumers becoming savvier about how they spend their money on alcohol. More and more men are realizing they have a choice when it comes to drinking. Look at the economics of the Binocktails binocular flask. Typically, when a couple of guys go to a big ballgame they'd each buy a few low quality beers at US$10 a glass. Sometimes that beer wasn't even cold. Now, if one of them has our binoculars flask, he could fill it with 16 oz. (about a half a liter) of his favorite vodka and sneak the booze into the stadium. Then the pair could buy a few sodas and pour in their booze. With a liter of top shelf Grey Goose Vodka costing approximately US$40, the saving adds up.

While we agree that the article is right that Americans are drinking more top shelf booze, we feel they are cutting back in some areas, like buying their liquor by the glass in bars and restaurants, saving money by avoiding the inflated prices. That money is in turn being used to buy liquor by the bottle and sets of Binocktails binoculars flasks. These flasks, and other flasks for men, are available at www.binocktails.com .