Binary Fountain and Netsertive Announce Strategic Partnership

New alliance delivers powerful, comprehensive suite of localized digital marketing technology

​Binary Fountain, a leading customer experience (CX) and online reputation management technology platform for enterprises, healthcare organizations, and small and medium-sized businesses, today announced a partnership with Netsertive, the leading Digital Advertising Platform for multi-location businesses. Through this partnership, Binary Fountain and Netsertive equip their network of clients with industry-leading technology to deploy localized digital marketing at scale.

With more people researching local services and products online than ever before, local digital marketing plays a critical role in guiding the buyer's journey. Binary Fountain and Netsertive's partnership provides a complete toolset for companies to influence buyers at the local level, including industry-leading solutions for managing online listings, reviews, surveys, and brand reputation, along with deploying localized search, social, display, and video advertising at scale.

Both companies bring advanced technology using deep customer experience analytics to the offering: Binary Fountain's suite of Natural Language Processing (NLP) technologies, enabling deeper listening at scale, will work in tandem with Netsertive's Machine Learning technology that optimizes digital advertising spend across channels and networks. 

"The level of noise out there for marketers today is deafening. Together, our platforms let you understand what's actually being said at the local level so you can improve your business operations to acquire and retain more customers," said Steve Leonard, president and CEO at Netsertive. "We're proud to partner with Binary Fountain and extend leading online reputation management solutions to our customers so they can better dominate the digital landscape at the local and national level."

As partners, Binary Fountain and Netsertive ensure that a company's digital presence is consistent and accurate across their entire brand.

"This partnership further solidifies our commitment to finding new ways to enhance our customer experience technology, as brands and customers engage online more than ever," said Ramu Potarazu, president and CEO at Binary Fountain. "We're excited to join forces with a team at Netsertive that is equally dedicated to perfecting the customer experience and driving real value for our clients."  

Together, Binary Fountain and Netsertive are trusted by thousands of unique brands across North America to manage online listings, reviews, surveys, brand reputation, and localized digital advertising at scale. For more information, visit and

About Binary Fountain

Binary Fountain provides the leading customer experience and online reputation management platform for enterprises, healthcare organizations, and small and medium-sized businesses. Anchored in its Natural Language Processing (NLP) technology, the cloud-based platform mines customer and employee feedback from surveys, online ratings and review sites, social media, and other data sources to equip organizations with actionable insights needed to improve brand loyalty, increase engagement, attract new customers and drive sustainable bottom-line results. On a mission to help companies grow their business and create better customer experiences, Binary Fountain serves various industries including healthcare, hospitality, retail, automotive, and financial services. For more information, visit or follow on Twitter @binaryfountain. 

About Netsertive

Netsertive is a digital advertising platform that helps multi-location businesses drive more leads and sales at the local level. Founded in 2009, over 1,500 retailers, franchises, auto dealers, hospital systems, and media companies use Netsertive's award-winning technology and team to run localized, digital advertising campaigns at scale. For more information, visit

Media Contacts

Coleen Kinen-Ferguson
(800) 940-4351

Kieran McQuilkin 
(703) 635-2104

Source: Netsertive