Better World Advertising Receives American Graphic Design Award for Take Pride Leave Cigarettes Campaign

The anti-smoking campaign was selected from over 8,000 entries and designed for LGBQ women of color.

Graphic Design USA has named Better World Advertising (BWA) as a winner of the 2014 American Graphic Design Award for its work on the Take Pride, Leave Cigarettes social marketing campaign. The campaign was selected from over 8,000 entries submitted from design firms, ad agencies, corporations and nonprofits throughout the country.

Take Pride, Leave Cigarettes is an anti-smoking campaign developed by BWA for the Chicago Department of Public Health.  “Data show that LGBTQ women of color are often less likely to even try to quit smoking,” said Quenjana Adams, of the Chicago Department of Public Health (CDPH). The campaign, which targets young LGBQ women of color in Chicago, raises awareness about the negative health effects of smoking and provides resources to help smokers to quit. Adams added, “We are proud that the Take Pride, Leave Cigarettes campaign celebrates positive images of young LGBQ women of color in a healthy relationship, free of tobacco use.”                                                               

Data show that LGBTQ women of color are often less likely to even try to quit smoking. We are proud that the Take Pride, Leave Cigarettes campaign celebrates positive images of young LGBQ women of color in a healthy relationship, free of tobacco use.

Quenjana Adams, Public Information Coordinator at Chicago Department of Public Health

“Better World Advertising is grateful to Graphic Design USA for recognizing BWA’s creative work for Take Pride, Leave Cigarettes,” said Jaweer Brown, Vice President of BWA.  “LGBQ women—and the issues affecting their health—are still rarely represented in media.  Partnering with the Chicago Department of Public Health to create this groundbreaking anti-smoking campaign is in itself an honor.  To receive such a prestigious award while helping to reduce smoking among young LGBQ women of color makes our collaborative experience even more rewarding.”

This award brings the total number of American Graphic Design Awards bestowed upon BWA to nine.  The agency was previously honored by Graphic Design USA for campaigns addressing suicide, binge drinking, suicide, foster care and other issues of importance to BWA and its team.

About Better World Advertising

Since 1996, Better World Advertising has created numerous high-quality, cost effective social marketing services to non-commercial clients committed to advancing initiatives in the areas of public health and social welfare.  With offices in San Francisco, New York City and Washington D.C., BWA has partnered with clients across five continents, including the World Health Organization, the Office for Civil Rights (OCR/HHS), the Food and Drug Administration, the Centers for Disease Control and Prevention, and state, county and city health departments in 20 states, as well as numerous NGOs throughout the world. The creation and development of campaigns to reduce tobacco consumption is a major component of BWA’s years-long efforts to achieve health equity on a global scale.

About the American Graphic Design Awards

For five decades, Graphic Design USA has sponsored competitions to spotlight areas of excellence and opportunity for creative professionals. GDUSA’s American Graphic Design Awards is the original and flagship, open to design firms, ad agencies, corporations and nonprofits. It honors outstanding creative work across all media.

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Categories: Advertising, Healthcare, Lesbian, Gay Bisexual and Transgender (LGBT)

Tags: Award, Bisexual, Cigarettes, Gay, Graphic Design, Lesbian, Queer, Smoking Cessation


About Better World Advertising

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We see a world where all people have access to information and unlimited support for maximizing health and well being. A world where the power of marketing and communication is harnessed to bring us to a better place - a better world.

Better World Advertising
333 Kearny Street (Floor 7)
San Francisco, CA 94810
United States