Better Advertising Professionals Plans for a Stellar 2016

The Director of Operations at Better Advertising Professionals outlined the firm's plans to field a more productive team in 2016. He also shared advice on how to construct a collaborative organization.

​As company leaders look forward to 2016, they are excited to implement productivity-boosting techniques. “Our associates at Better Advertising Professionals are dedicated and dynamic high achievers,” boasted Matthew, the firm’s Director of Operations. “They consistently exceed expectations, but there is potential for our entire team to push harder. To make our aggressive goals for 2016 a reality, we will need to be more productive. Therefore, we have identified some ways to do so.”

One thing Matthew wants his associates to avoid is multitasking. He explained, “There are many demands on our time every day, so I understand why multitasking seems like an attractive option. Here at Better Advertising Professionals, we know that focusing on too many things at once diminishes the results a person can achieve. That is why we tell our people to concentrate on one important task at a time. Doing so requires discipline and effective time management, but it is the superior approach.”

"The best way to ensure your team is highly productive is to create a collaborative culture,"

Matthew, Director of Operations

Matthew also sees e-mail as a threat to every professional’s productivity. “When you are constantly receiving notifications and responding to e-mails, you are operating on other people’s priorities,” he noted. “It is important to be reachable and available to reply to important messages. However, I think you must set aside specific times to do so. I encourage our team members to allocate 15 minutes in the morning and 15 minutes during the afternoon to check and follow up on e-mails. Watching an inbox all day leads to constant distraction and inefficiency.”

Better Advertising Professionals’ Director Offers Tips to Create a Collaborative Team

“The best way to ensure your team is highly productive is to create a collaborative culture,” the Director stated. “Here at Better Advertising Professionals, we have worked hard to cultivate an environment that rewards and reinforces teamwork. If you want to stay ahead of the competition, I believe this is the ideal way to do it.”

Matthew and the firm’s leaders foster a collaborative workplace by setting clear goals and sharing them with their associates. The Director remarked, “Everyone needs to be on the same page so they understand everyone else’s responsibilities. It’s much easier to track progress. Plus, you know who to go to when you need help.”

The Director also believes in the value of uniform deadlines and measurement standards. “Consistent scheduling and tracking is important. Every member of your team will feel that his or her contributions are an important part of the big picture,” he concluded.

About Better Advertising Professionals

Better Advertising Professionals is a premier consulting and promotional services firm, specializing in an outsourced lead generation strategy that consistently allows brands inroads into new markets. The firm’s talented team of executives leverage meticulous research and analysis to produce tightly-focused messaging that effectively catches the public’s attention. This progressive methodology allows the team members to forge lasting connections between consumers and the services they represent. Furthermore, their reputation for excellence and flexibility has allowed them to meet the diverse needs of a large portfolio of businesses, which includes a rich combination of startups and Fortune 500 companies. To learn more about the company’s innovative approach, visit bap-inc.com.