February 23, 2010 (Newswire.com) - Port St. Lucie, FL - BestManSpeechInsight.com. the publisher of the popular wedding speech product Best Man Speech Insight Premium is planning to test new marketing avenues to promote their products. Best Man Speech Insight is essentially a digital product - a collection of several PDF printable files consisting of sample speeches as well as guides to teach the best men how to prepare for their wedding speeches using the product. And like most digital or information products Best Man Speech Insight Premium is also marketed online using various marketing mediums available there. But the company feels that there is a scope to reach even more customers by other means of marketing.
Andrew Royce, the marketing head of Best Man Speech Insight, was talking about the future marketing plans of the company earlier today. He said, "We are seriously considering to try offline marketing and see if it actually can help us to reach out to more customers who are looking for assistance on their best man speeches". However, he denied telling exactly how the company plans to promote it's products in the real world outside the internet. Royce said, "It could be classified ads, Yellow Pages, Fliers, local TV Guide, Radio commercials, we are discussing the possibilities and expect to arrive at a conclusion soon."
Best Man Speech Insight banks heavily on online promotions to market their best man speech product and now they are all set to try the offline media. It remains to be seen if this offline marketing strategy is actually going to pay off for the company long term.