Berlin Packaging Unveils Innovative New Website for Freund Container & Supply

Redesigned site offers users a brand-new shopping experience from beginning to end

Berlin Packaging, the world’s leading supplier of plastic, glass, and metal containers and closures, today announced the launch of a newly-designed website for Freund Container & Supply, a division focused on convenience quantities of packaging and industrial supplies. Built to provide an unparalleled user experience, sets a new online shopping standard for the packaging industry.

With extensive updates to the site design and functionality, combined with the 10,000+ items Freund is known for, customers now benefit from a richer digital shopping experience that is increasingly interactive and easier to navigate. The site’s game-changing features include:

- The “Deal Room” – Exclusive to Berlin Packaging and, this advanced digital platform allows customers to purchase top-tier containers at their preferred offer price. In virtual negotiations, customers make an offer on the desired product and then Freund may either accept or counter-offer until both parties are satisfied and agree upon a purchase price.

- Custom Label Creator – Beginning with professionally-designed templates, customers build and order their custom labels by choosing fonts, text, images, label shapes, colors and advanced options like image or logo uploading.  

- Advanced “My Account” Settings – The enhanced “My Account” section streamlines the purchasing process with one-touch reordering and many other time-saving features. With the new integrated shopping experience, customers can generate and print invoices plus view credit lines and account balances all in one portal.

“We strive to deliver thrilling service with every interaction. Our new website distinguishes our shopping experience on top of our in-stock availability, high-quality products, and low-price guarantee,” said Rebecca Gummerson, Director of E-commerce at Berlin Packaging. “Our game-changing innovations and simplified package selection process are already getting rave reviews.”

Freund Container & Supply, a division of Berlin Packaging, has been supplying packaging and industrial supplies since 1938 and continues that tradition of excellence with the revamped website. The company provides a case, pallet, and truckload quantities to more than 40,000 customers each year out of its warehouses in Atlanta, GA, Streator, IL, and Sparks, NV.

For more information and to try out the new website experience, visit

About Berlin Packaging

Berlin Packaging is the only Hybrid Packaging Supplier® of plastic, glass, and metal containers and closures. See and for more on how the company exists to help people and companies excel. With 40,000+ available SKUs, 200+ packaging consultants, and 100+ sales and warehouse locations across North America and Europe, the company has the right products, expertise, and geographic proximity to help customers increase their net income through packaging products and services. Berlin Packaging supplies billions of containers and closures annually as well as warehousing and logistics services for customers of all sizes in all industries. It is the only company in its sector to be ISO 9001 certified, to have Customs-Trade Partnership Against Terrorism (C-TPAT) certification, and to achieve 99% on-time delivery of its shipments every month for more than 13 years. Related services and specialty product divisions include Studio One Eleven custom packaging and graphic design, Berlin Global sourcing solutions, E3 profit-oriented consulting, Berlin Financial financing for equipment and capital improvements, Berlin Quality advocacy, Dangerous Goods transport, Freund Container & Supply convenience, and Qorpak laboratory supplies. The company can be reached at 1.800.2.BERLIN,

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Media Contact:
​Derek Serafin
(312) 670-8945

Source: Berlin Packaging