Beeline Group Announces the Hire of an SVP-Agency Strategic Initiatives

The Beeline Group announced today the addition of Theresa Gordon in the newly formed position of Senior Vice President - Agency Strategic Initiatives in the organization's Hayward, CA headquarters. Theresa Gordon assumed the role on July 31st, 2017. In her role, Gordon will oversee sales and business development within the Beeline Group's digital and brick-and-mortar shopper marketing programs. Gordon comes to the organization with a strong background in proximity marketing and will be working with the organization and its clients to integrate technology and content with consumer experiences across channels and in-aisle with point of purchase displays.

"Our new SVP- Agency Strategic Initiatives will serve as Beeline's representative to the agency and shopper marketing community," said Steven Resnick, president of Beeline Group. "For over 35 years we've been partnering with premium brands at retail and online. This new position will allow us to expand our current offerings and focus on innovating new initiatives with our clients, establishing new industry benchmarks. We're happy to have Theresa join the team."

"I'm thrilled to be joining Beeline in this capacity at this time in their growth," said Gordon. "One of the many lessons I have taken from my past experience in the industry is how important enhanced user interactivity and content availability at the point of purchase are for the retail industry. Our goal is to make delivering them in store and in aisle as turnkey and cost-effective as possible, while procuring actionable data for the industry and our clients to base new product and future business decisions on. Adding new levels of engagement to traditional shopper marketing strategies provides tremendous value for brands, especially for new product launches. Beeline has been a leader in this and in building a consistent experience across shopper touch points for many years, and I look forward to joining such an accomplished company as we design for the future."

About Beeline Group

Want a dynamic, high-energy group to drive your shopper marketing programs? Beeline Group can take your opportunity from A to Z— strategy to retail execution, physical to digital. Beeline prides itself on 35+ years of exceptional design, development, manufacturing, and logistics, including digital/mobile content development for leading brands. We offer our clients collaborative integration to achieve their goals in categories ranging from sporting goods and consumer electronics, to food & beverage, health & beauty and wine & spirits. Offices: San Francisco Bay Area, Dallas, Atlanta, Chicago, San Diego, Kunshan, Xiamen, Taipei. For more information, contact Steven Resnick at or visit

Source: Beeline Group

About Beeline Group

Whether your end product is delivered digitally or in an in-store environment, our integrated services ensure your concept never gets lost in translation, but travels by the most direct path to your consumer.
That's the definition of Beeline.

Beeline Group
31023 Huntwood Avenue
Hayward, CA