Beautyworld Middle East 2013 To Bring The Cream Of International Beauty And Wellness Industry To Dubai

Online, May 23, 2013 (Newswire.com) - The focus of the international beauty and wellbeing industry will be firmly on Dubai as Beautyworld Middle East 2013, the leading international beauty and wellness trade event is set to welcome visitors next week from Tuesday 28 to Thursday 30 May at the Dubai International Convention and Exhibition Centre.

The annual mega trade event that sets the tone and highlights the trends for the year ahead in one of the global beauty industry's most lucrative markets, is set to open 27% larger than its previous edition as demand for cosmetics, fragrances, skin and hair care products continues to rise.

With its comprehensive industry-wide reach and wide international acclaim, Beautyworld Middle East 2013 has drawn in a broad spectrum of exhibitors from as many as 51 different countries. With 24 official pavilions, including Turkey, France, Germany, US, UK, China and Thailand, the exhibition is set to scale new heights in terms of representation.

The Middle East's growing prominence as a high-spending and discerning market for quality beauty and wellness products makes it prominent on the priority lists of leading international brands," said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. "As a result, Beautyworld Middle East continues to attract the attention of global beauty product manufacturers and suppliers looking to make their presence in this market. Over the years Beautyworld Middle East has served as a conduit into the region for many of today's top selling products," he stated.

A large number of international brands have lined up product launches over the three days of the exhibition, targeting trade buyers and prospective customers from over 100 countries. A large number of these products are expected to feature on store shelves across the region in the coming season.

Some of the product launches scheduled for the show include: SPRET's Oro Gold 24K Vitamin C Mask, Lumson's customised packaging solutions for cosmetics, Nee Make Up's Double Exposure Spring/Summer Collection 2013, Floslek's line of dermo cosmetics and Spabulous Solutions' SpaBike, which is set to revolutionise the spa industry and is already a huge hit across France.

Exhibitors expressed great optimism at the prospects of Beautyworld Middle East, with many looking forward to generating fresh business leads at the exhibition.

-ENDS-

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