BCC Software™ Releases Guide to Election Mail

Prepare for the 2020 Season with Industry Leader's Latest eBook

Today, BCC Software, the leader in postal preparation and address quality solutions, announced their latest eBook, Guide to Election Mail. In this eBook, they discuss how direct mail continues to make an impact during election seasons and how to maximize the opportunity. With email fatigue ever increasing and claims and concerns of “fake news,” mail remains the most trusted and effective method for communicating during the 2020 election season.

Written to help businesses maximize opportunities and results throughout the 2020 election season and beyond, Guide to Election Mail is meant as a tool for mailing operations of all sizes. Content includes an overview of what types of election season mail the USPS® offers, the role direct mail can play to the various types of election driven customers businesses will encounter, the trusted role of direct mail in combatting the fake news epidemic, and how to drive results by leveraging BCC Software’s data and mail service providers’ expertise.

“Campaign season provides a unique opportunity for mailers to showcase the impact of direct mail. Voters in every age and demographic respond to political mail so the opportunity for campaigns is huge,” commented Shawn Ryan, BCC Software’s Vice President of Product Strategy. “With over half a billion dollars spent on mail in the 2018 campaign season, it’s also an opportunity for mailers to grow their business today while creating long term relationships by proving how effective direct mail is at getting messages delivered and driving responses.”

BCC Software’s latest eBook offers a deep dive into election mail to make sure you are making the most out of every mailing. As evident by the 68% of voters who rank direct mail as one of the most credible sources of political information, direct mail is going to continue to be a key driver of political messaging in 2020. To prepare your business for the 2020 election season you can download BCC Software’s Guide to Election Mail by following this link.

About BCC Software, LLC: For over 40 years, BCC Software has been the leader in postal technology. Our suite of mailing preparation and data quality services is trusted by thousands of mailers and direct marketers for their robust capabilities. Everything is backed by unlimited access to our legendary team of USPS®Mailpiece Design certified professionals. BCC Software’s expanded technology and personal support all deliver low postage, reduced return mail, and increased efficiency. More information on BCC Software can be found at bccsoftware.com or by calling 800-624-5234.

BCC Software Media Contact: Shawn Ryan, Vice President, Product Strategy, shawnr@bccsoftware.com, 585.341.3357

Source: BCC Software