BarFly, the Largest Sports Bar in La Jolla, Launches SEC & Pac-12 Central with Special Promotions to Kickoff the College Football Season.

BarFly, the largest sports bar in La Jolla, kicks off the college football season with the launch of the SEC & PAC-12 FAN CENTRAL, a series of events and promotions that give fans more reasons to catch their games at BarFly La Jolla. Fans win big!

BarFly, the largest sports bar in La Jolla, kicks off the college football season with the launch of the SEC & Pac-12 Fan Central, a series of events and promotions that give dedicated fans of the Southeastern and Pac-12 conferences more reasons to watch their teams at BarFly.
Most sports bars are aligned with specific college teams. "We know that the SEC and Pac-12 conferences offer some of the best rivalries with the most extreme fans in football. We plan to build on the excitement of the best games in college football by bringing fans from the same conference together in one place and offering giveaways and contests that feed the frenzy," said Ben Tashakorian, an owner of BarFly.

"SEC Football is arguably the most exciting football to watch but isn't always covered on the west coast. And the Pac-12 is often subject to east coast bias when it comes to television coverage. BarFly will provide the best coverage of all SEC and Pac-12 games in San Diego and will add even more excitement to the games with contests and giveaways," continues Tashakorian. Fans can enter to win free food, free cocktails, free pitchers of beer and other prizes at

BarFly offers sports fans an expansive venue, a multitude of HDTVs, comfortable indoor and patio seating as well as a private lounge. BarFly also delivers a "Better-than-Bar Food" menu that goes beyond traditional bar food to include gourmet burgers and sandwiches, seafood, pastas and signature salads. "We know that a lot of our customers don't want to fight for space with rowdy college crowds. The food, the seating and the energy will give SEC and Pac-12 fans a comfortable and affordable alternative to typical San Diego sports bars," says Tashakorian.

SEC & Pac-12 Fan Central happens every Saturday beginning September 1, 2012 and is open to the sports-loving public. "We are excited about bringing the concept of a luxurious Sports Bar to La Jolla," says owner, Tashakorian. "We've created a venue that appeals to a diverse crowd, including families, sports fans and club hoppers. We offer an upscale atmosphere with very moderate menu prices.

About BarFly: BarFly is the premier local venue to watch sports. The impressive location offers an expansive 11,000 square foot space and treats sports fans to an unprecedented viewing experience with 24 HDTVs, luxurious lounge seating both indoors and on a large outdoor patio plus a private lounge. Award winning culinary chefs serve up an extensive and interesting 45-page menu. Sports Fans enjoy many game day discounts, specials and giveaways.

The BarFly Sports Bar is open Saturdays and Sundays from 9:00 am to 9:00 pm. And for sports and dinner on weekdays from 4:00-9:00 p.m. For patrons who want more than a Sports Bar, the BarFly transforms into a happening nightclub Friday and Saturday nights from 10:00 pm to 2:00 am. BarFly is the perfect venue to relax after work with Happy Hour specials, gather with friends and family, or party the night away with San Diego's hottest DJs.

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