Baker Communications and Skip Barber Racing School Announce a Strategic Partnership to Create "Reven
Online, August 3, 2011 (Newswire.com) - Baker Communications (Houston, Texas) one of the world's fastest-growing corporate performance improvement companies, and Skip Barber Racing School (Braselton, Georgia) one of the largest auto racing schools in the world, have announced a strategic partnership in an effort to provide sales & marketing professionals as well as their customers and partners with a unique and challenging learning experience called Revenue Race School.
"Revenue Race School is a high-energy visceral experience designed to ignite fresh thinking around the ultimate race in business; the race for revenue," explained Lin Fisher, Chief Strategy Officer for Baker Communications. "The outcome for participants will be to walk away with a "bucket-list" experience behind the wheel of high-performance sports cars and actionable ideas around innovative best practices for revenue generation that can be implemented immediately." Mr. Fisher continues by saying "This offering stands in stark contrast to the vast majority of traditional sales and marketing events most organizations attend. It's about linking high-performance execution philosophies from the race track to sales and marketing organizations around enabling Peak Performance from their respective teams."
Specifically developed for sales and marketing teams, prospects, customers and partners, participants will receive driving instruction at world-famous raceways in partnership with Skip Barber Racing School. Interwoven into the day's agenda of driving and competition, industry experts will lead roundtable discussions and workshops focusing on best practices for accelerating revenue with innovative revenue generation strategies, integrated sales coaching and effective CRM deployment to create high performance selling organizations.
Participants will experience the rush and exhilaration of driving on a major SECA tracks with top driving instructors from Skip Barber Racing School coaching them to properly and safely drive high performance vehicles like Porches, Lotus, Lexus and BMW. Participants will experience proven driving school curriculum and compete in various driving challenges against one another to create competition and spirited fun.
At the end of the day, participants will walk away from Revenue Race School with fresh ideas and experiences that will help them shape their sales and marketing strategy for integrating best practices in process, technology and people to create a high performance revenue generation culture.
Filming & Interviews - a film crew will capture the day's event, interview willing participants and develop a backstory to your team's experiences throughout the day. All participants will get an edited copy of the footage to commemorate their experience and graduation from Revenue Race School.
Revenue Race School Highlights
• Revenue Race School kick-off & key note
• Initial race car and SECA raceway track instructions
• 4 hours of racing school
• 4 hours of high performance sales and marketing roundtable discussions, expert guest speakers and workshop activities
o Building the Social Enterprise
o Innovations, best practices and strategies in pipeline creation & revenue generation
o Industry experts, customers, racing experts and instructors
o High value deliverables from workshop and roundtable activities
o How to develop and enable high performance selling athletes
• 1 hour wrap up and action planning
About Baker Communications
Baker Communications deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services that ignite productivity in eight core business areas, including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, leverage Baker Communications to improve the performance of their business critical functions and human resources. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications' Coaching in the Cloud™ ignites individual, team and organizational growth delivered completely in the Cloud to create pipeline and drive above average ROI. We have been recognized by Trainingindustry.com as one of the world's "Top 10 Sales Force Automation Training Companies" and "Top 20 Sales Training Companies." Baker CEO Walter Rogers and CSO Lin Fisher can be heard every Sunday afternoon on CBS Radio discussing Sales, Marketing and Service Excellence.
About Skip Barber Racing School
Skip Barber Racing School is one of the largest racing schools in the world. It conducts racing schools, defensive and high performance driving schools, amateur and professional racing championships and corporate entertainment schools. Skip Barber started the school in 1975 with two borrowed Formula Ford race cars and four students. The school visits up to 30 race tracks across the United States and Canada and owns 120 race cars.
The time-proven Skip Barber Racing formula is experienced behind the wheel of a variety of high performance sports cars. You drive them hard in a multitude of settings: autocross, skid pad, threshold braking zones and of course, the race track. You'll practice and come to understand at-the-limit vehicle dynamics as you practice slides and recoveries, "lane tosses" and accident avoidance techniques. And all the while you can contrast and compare the handling, power and ergonomics of different high-end sports cars.