Baby Hero Announces Spring Summer 2015 Collection

Hong Kong , October 14, 2014 (Newswire.com) - Continues to gain popularity with its ‘Giving Model’, which funds critical medical supplies to families in need

Baby Hero, a children’s clothing brand that makes ethical and organic products; today announced the launch of its Spring Summer 2015 line drawing inspiration from the traditional designs and motifs of the Asian subcontinent. With this collection, Baby Hero expands its range of everyday essentials to new onesies and tees for babies and toddlers from birth to 3 years. In its first year of operations, sales funded Neonatal Survival Kits for 900 mothers and babies in rural Pakistan, which has one of the highest maternal and infant mortality rates.  

"It's a compelling proposition that fashion has the power to connect customers to communities in need."

Alicia Weiser , Co-Founder, Baby Hero

“It’s a compelling proposition that fashion has the power to connect customers to communities in need. We wanted to take this idea one step further and showcase motifs and prints representative of the communities with which we work. Our concept for the SS2015 collection comes from centuries old Ikat pattern and the majestic Asian elephant. We added a contemporary edge by interposing the Ikat pattern with playful calligraphy and abstract treatments.” says Alicia Weiser, Co-founder of Baby Hero.

Baby Hero’s core philosophy is ‘Championing a better future for families everywhere’. Co-founder Samar Shaheryar explains, “Our Giving Model means that for every organic product you purchase, we are able to give critical medical supplies for other families in need. The encouraging response to Baby Hero this past year is proof that our target audience - young families and new mothers are looking for a tangible way to rally behind the cause of maternal and infant health.”

The first day of birth is the most dangerous day for women and their babies resulting in nearly half of maternal and newborn deaths and stillbirths. South Asia and sub-Saharan Africa have the highest burden of newborn deaths, with India (779,000), Nigeria (267,000), and Pakistan (202,400) leading the ranks among countries.* The Neonatal kits that Baby Hero funds are aiming to reduce maternal and infant mortality in the regions they are used by 30-40%.

The products are available on its online store and  retailing at some of the cities most popular baby stores with an expanding presence at international retailers. Baby Hero’s 100% organic collection starts at HK$195.

About Baby Hero

Baby Hero is a socially responsible children's clothing brand that makes beautiful, super-soft, organic products. Every Baby Hero product funds a Neonatal Survival Kit for a mother and her newborn in the developing world, helping them survive childbirth and the vulnerable first weeks of life. Our company pays fair prices to the cotton farmer and fair wages to the garment worker making our products from source to user to beneficiary, 360 degrees ethical.

*Every Newborn Series, published in The Lancet, May 2014