B2B Manufacturing Marketing Director Launches Digital Marketing Agency
DOBBS FERRY, N.Y., May 7, 2019 (Newswire.com) - Seasoned B2B manufacturing marketing director, Jackie Crino, launches Crino & Co. – a digital marketing agency catered exclusively to helping B2B (and B2B/B2C hybrid) manufacturing companies achieve business growth objectives in the modern digital age.
“The timing is ripe for B2B manufacturers to get serious about developing and implementing a robust digital marketing strategy to achieve business growth objectives, and having the right marketing team in place is crucial,” says Crino.
Crino & Co. enters the B2B manufacturing space with an experienced, results-proven team of digital marketing (and integrated offline marketing) experts that understands, firsthand, the specific complexities and needs of the manufacturing world.
The agency has developed a signature, 3-phased Digital Marketing Engagement, custom-tailored for each manufacturer’s unique business and needs, and consisting of:
PHASE 1: DIGITAL MARKETING AUDIT, MAP, and CONSULTING – A virtual audit of the manufacturer’s current digital marketing, plus development of a custom Customer Journey Map as the foundation of all future marketing planning.
PHASE 2: DIGITAL MARKETING PLAN – A strategic Digital Marketing Plan that includes every piece of the manufacturer’s digital and offline-integrated marketing mix, plus an implementation and management schedule.
- PHASE 3: DIGITAL MARKETING TEAM – Crino & Co. as the manufacturer’s outsourced digital marketing implementation and management team. This ongoing strategic partnership consists of one-time projects and monthly retainer-based services.
“We're NOT the typical agency that does ‘just enough’ investigation into your business for piecemeal projects and services... Our methodology is to ultimately engage in a strategic partnership with you - where we become your trusted advisors, intimately familiar with all the relevant aspects of your business and a critical part of your team,” states Crino, on the agency’s new website.
“This immersive connection with your business, team and target market allows our team to infuse a consistent vision, message, brand identity, and objectives throughout every detail of our engagement.”
Crino leads the agency as its Founder and CEO. Her career spans more than 15 years of achieving successful marketing results in diverse sectors of the B2B (and B2C) manufacturing space.
In addition to an MBA in Marketing, Crino received a master’s degree from New York University with a concentration appropriately named “Management in the Digital Economy.”
While she navigated a sales and marketing career in the manufacturing world, Crino set a goal to one day run her own company with a powerful, remote team in which talent, communication, and exceptional client service would not be restricted by geography.
Today, Crino & Co. has been built from that experience and vision.
Source: Crino & Co. LLC