Ayzenberg Group Announces New Marketing Technology Department and Addition of Two Heavyweights in Data Science
Pasadena, California, May 4, 2016 (Newswire.com) - Ayzenberg Group is pleased to introduce [a]insights, a cognitive and predictive social-graph-based marketing technology department operating within Ayzenberg Group. [a]insights services include social listening across social, web and influencer channels to provide full analyses and reporting to Ayzenberg clients.
[a]insights was born out of 5 years of marketing technology development inside Ayzenberg’s reporting and analytics team together with ION.co (Influencer Orchestration Network™) on further developing the technology and services used to power its enterprise-class, disruptive influencer matching platform, Brand Soulmates™. ION.co, an influencer marketing division, marries progressive Fortune 1000 brands with their ideal influencers in order to build long-term relationships that result in authentic content delivered to built-in audiences.
Ayzenberg Group is also announcing two key additions to the ION.co team who will play important roles on the [a]insights team as well.
Kai Mildenberger, a seasoned influencer discovery and matching software executive and entrepreneur who recently has specialized in influencer discovery and matching software, has joined ION.co as its Chief Technology Officer (CTO) and will also serve as CTO for [a]insights.
As CTO, Mr. Mildenberger will oversee the ongoing development and commercial deployment of Brand Soulmates™, just as he did for SupplyFrame, eConnections, Access360, which was acquired by IBM, and IDEA, which then sold to Computer Associates. This platform matches brands and influencers across all Six Tiers (over 400,000 influencers) to help establish successful, long-term alliances between premium brands and influencers who can create and share brand stories not just as one-offs, but for the life of the brand. Mr. Mildenberger said, “I’m excited to work with the bright minds at ION.co to deliver a comprehensive solution for Influencer Marketing at a scale not seen in the industry.” Brand Soulmates™ is slated for full release later in 2016.
Dr. J. Galen Buckwalter, the data scientist behind eHarmony and Payoff.com, has taken on an advisory role with ION.co's team of analysts in the ongoing development of Brand Soulmates™. Specifically, Dr. Buckwalter is applying his expertise in matching technology, data science and psychometric quantification to match brands and influencers using the work of social graph technology from [a]insights.
“I expect advances in marketing resulting from the matching algorithms developed by ION.co to be every bit as profound as those we saw in the dating space when we introduced similar matching technology with eHarmony,” said Dr. Buckwalter of the platform. He added, “Brand Soulmates™ will extend brands directly through the work of influencers who are matched to them with a level of sophistication and effectiveness never before attained in this industry. The amount of information that is now available to us through social media in conjunction with recent advances in deep learning and other machine learning techniques will allow us to fundamentally change influencer marketing as we know it.”
The [a]insights team presented both Brand Soulmates™ and the recently released Ayzenberg Earned Media Value Index at the [a]list summit in Seattle on April 20, 2016. For more information, visit the official site alistsummit.com
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Media Contact
Chastity C. Irizarry
626.584.4070 Ext. 27
cirizarry@ayzenberg.com
About Ayzenberg Group
Ayzenberg Group is a company fueled by a frontline approach to marketing powered by the virtuous cycle of Listen, Create and Share – an integrated feedback loop that uses predictive listening process and discovery tools across all social, web and influencer channels.
Ayzenberg is a full-service advertising agency with a distinctly social and agile approach, dedicated to creating and sharing brand stories. [a]list facilitates an active community for brand marketers to connect and share insights through its media outlet [a]listdaily, and the semi-annual [a]list summits. The Influencer Orchestration Network™ [ION.co] specializes in influencer marketing across all content platforms. [a]insights, a cognitive and predictive social-graph-based marketing technology department provides full analyses and reporting to Ayzenberg clients.
Ayzenberg Group’s success is a result of housing, social and digital media, production, media planning and implementation, analytics, and advertising under one roof.
Source: Ayzenberg Group
