Axis Promotions Helps Nickelodeon Up Their SWAG at Comic-Con

Axis Promotions Helps Nickelodeon Up Their SWAG at Comic-Con

​Axis Promotions, wins a gold award for their work with Nickelodeon in the 2017 Pyramid Award Competition sponsored by Promotional Products Association International (PPAI).  The Pyramid Awards, first introduced in 1958, have grown more relevant with time by recognizing campaigns that demonstrate the effective use of promotional products, packaging and copywriting to create integrated marketing communications programs and quantifiable results.

With approximately 130,000 attendees at Comic-Con, it can be difficult for brands to stand out among the sea of large crowds, vibrant costumes, and free SWAG. Nickelodeon reached out to their branded merchandise partner, Axis Promotions, to find products that would cut through the noise while paying homage to their retro brand, The Splat.

The Splat is a programming block that airs nightly on TeenNick showing reruns of classic 80s-00s children’s programming, and there was no better place to reignite the nostalgia of thousands of Gen Xers and Millennials than on the floor of Comic-Con.

Axis and Nickelodeon have been partnering together for over a decade on creative projects that have garnered press and accolades for both companies, setting the bar unbelievably high. With a strategy-first mindset, they hit the drawing board for ways to flood consumers with a strong dose of nostalgia.

“With any event, it’s important to tap into your attendee's emotions,” said Valerie Dorinson, Senior Branding Executive.  “In a world of digital media and marketing, doing so proves to be challenging.  We wanted to create wearable products derived from The Splat’s most beloved figures.  These products would give attendees the emotional satisfaction of transforming into their favorite characters in place of merely spectating.”   

With a clear strategy planned, Axis worked with Nickelodeon to design a product line of drool-worthy swag that people couldn’t want to get into their hands and onto their Instagrams.  

The products included: Oversized tote bags; custom foam wearables shaped like Teenage Mutant Ninja Turtle hands; Foam reproductions of Chucky’s signature Red/Orange hair from The Rugrats as well as corresponding paper eyeglasses; collectable “Legends of the Hidden Temple” pins to create buzz for an upcoming movie release create buzz around the “Legends of the Hidden Temple” movie release; and custom t-shirts for the original cast of Double Dare that were also available for sale to the public.

Once it was all said and done, the products created by Axis and Nickelodeon drew attention and intrigue into Nick’s immersive space as well as throughout the convention.  The space was highly publicized and generated much buzz around Nickelodeon’s new “Legends of the Hidden Temple” movie.  In total, Nickelodeon generated over 147,000 reactions to the event on social media.  As a bonus, Axis took home a coveted Gold PPAI Pyramid Award for this project - the top award for creativity in the ad specialties industry.

About PPAI

Founded in 1903, the Promotional Products Association International (PPAI) is the world’s largest and oldest not-for-profit association serving more than 14,000 corporate members of the $20.8 billion promotional products industry which is comprised of more than 33,700 businesses and a workforce of more than 500,000 professionals. PPAI represents the industry in Washington, D.C., and advocates on its behalf. PPAI operates The PPAI Expo, the industry’s largest trade show; provides the leading promotional products safety and compliance program, a prestigious professional development and certification program; and publishes industry trade journals and periodicals. The multi-billion-dollar industry includes wearables, writing instruments, calendars, drinkware and many other items, usually imprinted with a company’s name, logo or message. 

Source: Axis Promotions