Award-Winning ArtVersion Creative Agency Announces New Chicago Location
ArtVersion's Experience Lab in the Chicago Loop is the premier destination for state-of-the-art innovative usability testing and UX research
CHICAGO, April 18, 2019 (Newswire.com) - Recently named as the No. 1 UX Design Agency in Chicago, ArtVersion creative agency announces the launch of the ArtVersion Experience Lab for the immersive discovery of brand experiences.
The ArtVersion Experience Lab offers founders, corporate innovators, change makers and marketing teams an engaging environment to explore, create and build a shared vision for digital products, customer experiences and brand initiatives. This collaborative approach combines design strategy, design sprint techniques, user testing, competitive analysis and UX strategies in an intuitive, agile approach, supported by technologies in a rich media landscape.
“The Experience Lab fosters dialogue and collaboration with our clients and partners. Impactful and effective design grows best when there is a high level of engagement between creatives and stakeholders,” said Will Delphia, ArtVersion director of interactive development.
Equipped with the latest analytical tools such as eye tracking, hand gesturing and touch screen recorders, the ArtVersion Experience Lab features collaborative space, exploratory rooms and modular user stations for in-depth UX testing and descriptive discoveries.
Supported by ArtVersion’s full-service team of designers, strategists and developers, the newly launched Chicago Experience Lab is a strategic initiative designed to spark innovative thinking, optimize brand relevance and address product challenges.
Rooted in traditional graphical user interface (GUI) design, ArtVersion is known industry-wide for its pioneering and innovative position in the UX space and in-house capabilities in designing immersive experiences. Headquartered in Chicago, with a global footprint and teams in Portland, San Francisco and Europe, ArtVersion is serving companies and brands worldwide.