Avocarrot Programmatic Native Ad Exchange Acquired by Glispa Global Group
SAN FRANCISCO, USA, September 15, 2016 (Newswire.com) - Avocarrot, the mobile native ads specialist, announced today that it has been acquired by Glispa Global Group, the mobile ad tech pioneer based in Berlin.
Avocarrot is a high-growth native advertising Supply-Side Platform (SSP) leveraging programmatic advertising and Real-Time-Bidding (RTB) technologies to help automate the buying and selling of mobile advertising.
This is a key time in ad tech for a powerful player to cut through the noise in the app economy. Glispa's strong advertising footprint across 187 countries and our leading technology in programmatic native monetization provides tremendous value for our existing and future app partners. We couldn't be more excited to join forces with Glispa,
Conno Christou, Co-founder of Avocarrot
Glispa will leverage Avocarrot’s technology to complement its user acquisition and native monetization focus, as it immediately offers an extra channel of programmatic means for its demand partners (advertisers).
“This is a key time in ad tech for a powerful player to cut through the noise in the app economy. Glispa's strong advertising footprint across 187 countries and our leading technology in programmatic native monetization provides tremendous value for our existing and future app partners. We couldn't be more excited to join forces with Glispa," said Avocarrot co-founder Conno Christou.
"Avocarrot brings immediate value to Glispa Global Group and together we're offering one of the top independent, native advertising solutions on the market today. With two acquisitions this year and the launch of the Ampiri native ad mediation platform we're solidly positioned to drive monetization for app developers and help them reach their full revenue potential," said Gary Lin Founder and CEO of Glispa Global Group.
About Glispa Global Group
Glispa is the leading performance marketing platform for mobile and digital entertainment, planning and executing large-scale, results-driven marketing campaigns globally.
Founded in 2008 in Berlin, Glispa’s international team of over one hundred people speaks 32 languages and counts 45 nationalities. The company has been selected as winner of the Red Herring award and was named one of INC.’s 500 fastest growing companies.
About Avocarrot
Avocarrot is a programmatic SSP and Ad Exchange focused on in-app native advertising, focused on building highly automated self-serve tools which have enabled thousands of publishers to monetize more effectively.
The company has raised around $3 million in funding, with investments from Odyssey Ventures, Darling Ventures, Giorgos Zacharia, Andy Porteous and Thanos Triant.
Avocarrot has also been awarded as 1 of the 8 best companies from Google for Entrepreneurs in a global competition, voted as the 'Next Big Thing' at the advertising technology conference ad:tech in 2013 and was selected to join Endeavor global network in 2016.
Source: Avocarrot