Atlanta-Based Mattress Company Loblolly Joins Startup Scene

Loblolly brings its Southern-made mattress and stress-free shopping experience to sleepers — and dreamers — across the nation.

Loblolly, a new company in the sleep industry boasting a one-mattress-for-all offering, today announced the availability of its high-quality, innovatively designed product, sold exclusively online. The business is boldly entering the mattress startup marketplace with the intention of helping consumers sleep, but perhaps even more importantly, dream.

“We’re ‘In Support of Dreams’ — and that refers to both the dreams that one has while they are asleep, and those they have while awake,” says Mason Poe, founder and chief design officer at Loblolly. “We created Loblolly because we want to help people get a better night’s sleep, so they can have the ability to make their dreams a reality. Every aspect of our mattress, from the design to the ordering and delivery processes, was conceived with that notion in mind.”

Designed and produced in the state of Georgia, featuring materials from North Carolina and other points south in the U.S., the Loblolly mattress measures 11-inches thick, with 3.5 inches of memory foam — more than any other in the bed-in-a-box category. The brand’s single model is offered in six different sizes (priced $500 - $975) and each purchase includes free pillows, a 100-night risk-free trial, and free shipping and returns, all to eliminate the stress and aggravation — analysis paralysis,pushy salespeople, delivery fees — that plague the traditional mattress-buying experience. The hassle-free factor extends to its packaging: Loblolly mattresses are magically condensed and shipped directly to customers in an easy-to-tote box measuring 20”x21”x41”.

“It’s about a better buying experience, and a better product, at a better price that helps you sleep better at night,” Poe adds. “That’s our dream.”

The Loblolly mattress is available for purchase now in the contiguous United States. For more information about Loblolly or to order a mattress, visit

About Loblolly

Based in Atlanta, Georgia, Loblolly is a direct-to-consumer online mattress company inspired by the idea that a better night’s sleep leads to better realized dreams. The 11-inch mattress comes in six standard mattress sizes and features four layers of foam, including a top layer of gel-infused memory foam specially formulated to absorb body heat. Every Loblolly mattress is manufactured in Georgia,using materials sourced in the American South, and is delivered directly to your door. Loblolly also offers a 100-night risk-free trial, free shipping, free Loblolly pillows with purchase, and no-hassle returns. For more information, visit


Categories: e-Commerce, Emerging Businesses, Bed and Bath

Tags: ecommerce, home, mattress, startup