Aspect Web Media Launches Major New Data Capture Site To Provide Leads From Smartphone Users As Mobile Web Market Grows

Online, November 17, 2011 (Newswire.com) - Aspect Web Media, one of the UK's leading performance-based internet marketing specialists, has launched a major new data capture site optimised for the mobile web, TwoMinuteSurveys.co.uk. For the first time it will allow any company to use precisely targeted on-line surveys to generate qualified leads from Smartphone users.

The launch comes after recent research from OnDeviceResearch found that 22 per cent of mobile web users either never or infrequently use the desktop web, instead preferring to access the Internet via their phones.

TwoMinuteSurveys.co.uk taps into this segment of consumers by directing them to a mobile optimised version of the site when TwoMinuteSurveys.co.uk is accessed by a Smartphone. The respondent then completes the survey via their phone - the results of which are validated live from the mobile site - and receives a free voucher or another incentive upon completion.

Jonathan Erwin, Managing Director of Aspect Web Media said, "The mobile site can be tailored to any product, for any market, and for any company's individual needs. And it's not just Smartphones which can be reached in this way - the site can target any mobile device, whether it is a tablet or a standard mobile phone. By generating leads from Smartphones, the site also significantly increases the amount of high-quality leads that can be generated for any one client."

"Mobile marketing is fast becoming a key aspect of any company's overall marketing strategy. At Aspect Web Media, we've seen a marked increase in access to our sites via mobile devices, and we decided to optimise TwoMinuteSurveys.co.uk in response to this rise in demand from consumers," he concluded.