Ashok Lalla Speaks at the CEO Hangout Branding Summit 2015

Bangalore, December 2, 2015 (Newswire.com) - CEO Hangout Branding Summit is a business conference that was held on 24th September. The conference began at 10 am and conclude at 5:30 pm at St Mark’s Hotel, Bangalore. This business conference saw stalwarts of the industry share their insights on branding and digital media. Having unmatched experience in their respective fields, the speakers of the branding summit interacted with the attendees.

The CEO Hangout Branding Summit saw eminent speakers from the industry talk about branding and its effect on digital media. Digital media, in today’s modern age, is very vital for a brand’s success. A lot of big and successful brands use digital media as one of the main platforms for promoting and garnering visibility for their brand. A wide audience can be reached by way of only digital media.

One of the many talented speakers, Ashok Lalla spoke on the topic ‘How to make digital work harder for a brand?’ He shared his insights on digital branding and how digital media can be leveraged to make a brand successful.

Ashok Lalla was the former global head of digital marketing at Infosys. He has led Digital across India and South Asia for Mindshare and Havas Worldwide (Euro RSCG at the time) during which he crafted Digital strategy and campaigns for an array of global and Indian brands that included Unilever, IBM, Lenovo, Nike, Pepsi, Ford, Amex and the Aditya Birla Group. He has bagged awards such as:

·         Campaign India A List (Recognizing the movers and shakers of the marketing, advertising and media industry.)

·         Best Digital Marketing Professionals award (Given by the CMO Council and World Brand Congress.)

·         Genius of the Web (Awarded by CNBC-Web 18)

In addition, he also was the Triple recipient of the Taj Award for Business Excellence, an internal group wide recognition of outstanding contribution at Taj Hotels Resorts and Palaces and also led the redesign effort of the Taj website that won Best Travel Site 2005, and also was shortlisted for a Clio Award in the Internet category. He also conceived #InfosysTrends 2014, a thought-leadership showcase and global digital campaign that became the most awarded B2B campaign of the year, with recognition at numerous leading award shows.

He has experience as a digital and marketing advisor in Digital Advisory Services at present. He is also the founder and author of ‘The Future of Digital for Brands’.

The event was a great platform to understand more about branding and the digital world.

Details about more such events can be found at http://ceohangout.com/event