CHICAGO, September 17, 2021 (Newswire.com) - ArtVersion, an independent design firm from Chicago, has received Gold in the 2021 MUSE Creative Awards competition. The award recognizes the work created for STACCATO, a Texas-based manufacturer famous for its innovation in the 2011® pistol platform. In addition, it further showcases ArtVersion's acclaimed web design and development capabilities on an industry-wide scale.
The MUSE Creative Awards is a competition run by International Awards Associate (IAA) for creative work that inspires others with a concept, creativity or design. This year it received more than 5,000 submissions from over 50 countries.
The project objectives were centered around driving innovation in the firearms industry, consisting of an integrated rebrand in the form of strategy, web design, user interface design, e-commerce functionality and user experience. Driven by UI/UX best practices, the project consisted of an integrated web design and development, a comprehensive brand refresh, messaging and positioning.
"This was a project that let the innovation and design talents of both teams shine through," says Goran Paun, Creative Director and Principal at ArtVersion. "We are thrilled of the results, honored of the recognition and especially proud that we exceeded our client's expectations."
An eight-month-long collaboration with STACCATO's internal marketing and digital teams helped push the boundaries of possibilities. The project started with informative focus group sessions, brand workshops and comprehensive analysis to redefine user journeys, personas, and pathways.
"On a tactical level, our website bounce rates decreased, and we saw higher user engagement. We also received positive feedback from our social media followers. Moreover, the project's completion was quite fast given that the project was a large undertaking," says Kristin Marlow Chief Marketing Officer at STACCATO.
Strategic brand messaging, style and tonality were developed to solidify STACCATO brand positioning and to accommodate new market vertical expansion. A modern e-commerce user interface was designed for BigCommerce to complement enterprise-level WordPress front-end development using Headless CMS solutions.
Marine Corps veteran and CEO of STACCATO, Nate Horvath, said, "This web iteration serves as a testament of our company's dedication to innovation and continuous improvement. In 2020, we renamed our company, and in 2021 a website refresh is another pivotal step in our rebranding efforts."
ArtVersion is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in design, branding and development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and brand messaging that create powerful user experiences.
Staccato is a leading precision pistol manufacturer from Texas. Staccato designs and manufactures rugged, reliable, and insanely accurate products built on American ingenuity and innovation. Staccato pistols are approved for duty by over 325 law enforcement agencies across the country, including elite teams such as the U.S. Marshals SOG, the Texas Rangers, and LAPD Metro.